Gear Up: Sony a7 III Alpha Mirrorless Camera

NEW YORK, Feb. 28, 2018 -- B&H Photo Now Accepting Preorders on Sony a7 III Alpha Mirrorless Camera a well-rounded camera suitable for both photo and video applications in a variety of working situations. 

The Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations.

Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively.

Sony a7 III Alpha Mirrorless Digital Camera

https://www.bhphotovideo.com/c/product/1394217-REG/sony_ilce_7m3_alpha_a7_iii_mirrorless.html

• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point AF System & 10 fps Shooting
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0" 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 & Pixel Shift Multi Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• USB Type-C Port, Weather-Sealed Design

In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Pre-order:  Sony a7 II Mirrorless Digital Camera at B&H

https://www.bhphotovideo.com/c/product/1102008-REG/sony_ilce7m2_b_a7ii_mirrorless_digital_camera.html

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.

About B&H Photo Video

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years.

Latest Trending Technologies

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Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B&H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest technology gear.

Henry Posner

B&H Photo Video

212-615-8820

https://www.bhphotovideo.com/

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4508301a-fdae-465a-b78a-1bc726727227