Informatica Announces AI-driven Data Privacy and Protection

Redwood City, Calif., April 26, 2018 --

• Discovers sensitive data, identifies data movement, and analyzes risk across all data in the enterprise
  
• Protects and monitors personal data for privacy risks and compliance, for regulations such as the EU General Data Protection Regulation (GDPR)
• Leverages AI and machine learning for accuracy and reliability at enterprise scale

Informatica^®, the enterprise cloud data management leader, today announced the launch of its latest data privacy and protection solution, bringing enhanced support for privacy and compliance initiatives across the enterprise. Informatica’s new data privacy and protection solution includes Secure@Source^® with Persistent and Dynamic Data Masking, offering a comprehensive suite of solutions to help companies identify, protect and monitor sensitive data risks. This data-centric solution enables organizations to fuel their data privacy and protection initiatives, drive regulatory compliance, and solidify customer trust.

Informatica’s data privacy and protection solution helps customers discover new and existing data assets, identify data proliferation, analyze data risk across the enterprise and through risk simulation determine an effective course of remediation. This new solution also leverages the CLAIRE™ engine, Informatica's artificial intelligence technology, to provide metadata-driven AI recommendations to automate and accelerate workflows for privacy and security teams.

Informatica’s data privacy and protection solution brings to market several innovative features, including:

• Expanded sensitive data discovery and visibility for SharePoint, OneDrive, AVRO, Parquet and Atlas. Also, new Secure@Source integration with Enterprise Data Catalog and ServiceNow CMDB leverages existing investments in cataloged data sources to simplify and accelerate onboarding efforts. Rapid cross-silo discovery capabilities are critical to supporting deadlines for privacy and protection initiatives.
• Enhanced remediation from Secure@Source with new format preserving encryption transformations in Informatica Persistent Data Masking, integration with Informatica Dynamic Data Masking and Informatica Test Data Management, and ticketing integration with ServiceNow Service Management. The result for customers is even greater choice and flexibility of protection, remediation, and orchestration.
• Improved risk management, prioritization and planning with simulation capabilities to analyze the risk, residual cost, and exposure impact of privacy and protection controls applied to sensitive data. Customizable risk factors enable users to incorporate risk data from their organization for a personalized view based on business priorities.

To learn more, watch the Spring 2018 virtual launch event when Informatica unveiled the latest stage in the company’s journey to Reimagine Hybrid Data Management at Scale. Learn about the next generation of data management solutions based on metadata and driven by the CLAIRE engine.

Supporting Quote

• “Now more than ever, with data breaches, hacking incidents and data privacy concerns on the rise, our customers’ success depends on trusted, protected data. And, with the launch of new privacy regulations, such as GDPR, it’s increasingly critical that businesses protect the privacy of customer, partner, and corporate data,” said Jitesh Ghai, senior vice president and general manager, Data Governance & Compliance, Informatica. “With Informatica’s data privacy and protection solution, we’re providing customers with a data-centric approach combined with AI and machine learning for discovery, analysis and continuous monitoring of risk across all platforms and data types. With this risk detection, organizations can also take action with automated remediation and intelligence to protect critical data.”

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About Informatica
Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Over the past 25 years, Informatica has helped more than 9,000 customers unleash the power of data. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica on LinkedIn, Twitter and Facebook.

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Note: Informatica, CLAIRE and Secure@Source are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.

Ariel Roop
Informatica
+1 650 385 5976
[email protected]

Shira Frantzich
Informatica
+1 650 385 5674
[email protected]