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TORONTO, March 08, 2017 -- InsightAction Inc. (InsightAction), a leading private SaaS company who develops Big Data Software Products and Services that enable organizations to grow revenue and profit, announces that it has raised an initial round of debt financing from FirePower Capital to fuel their expansion in the United States and elsewhere.
InsightAction was recently recognized as Innovator of the Year by the Tasting Panel Magazine for the applications they launched in the Beverage Alcohol Consumer Package Goods and Retail segments (The Tasting Panel is the most widely circulated trade publication in the beverage industry). Dave Dennis, President and CEO of InsightAction said “Industry recognition and client endorsements from some of the largest organizations in the segment propelled customer demand. We needed to expand and capitalize our immediate opportunities without compromising the quality and value of our service that our clients have come to depend on. In searching for the right partner, we found FirePower was an excellent fit. Their team successfully differentiated themselves from others in the market with their knowledgeable leadership, organizational culture and shared values.”
InsightAction has been successfully deploying its software service to front-line users in the United States and Canada since 2011. Their software puts real-time, easy to understand business intelligence in the hands of sales, marketing, finance and operations so they can make informed decisions to improve performance. The software can be accessed on any hardware device and is being used by everyone from the boardroom to the front-line teams by some of the largest companies in the world. These companies are successfully growing revenue and profit as a direct result of accessing their data using the software.
InsightAction has successfully overcome the two biggest barriers to organizational adoption of Big Data Analytics Software as described by KPMG in their 2015 Technology Innovation Survey: complexity and the lack of technology experience of the end user. InsightAction has deployed its software in many business segments and has never been required to train end users how to use the software.
About InsightAction Inc.
InsightAction is a private Big Data SaaS company that has been providing powerful and easy to use big data solutions since 2011.
https://www.insightactioninc.com/
Contact: Nadia Pittiglio at 416.479.3999 ext 120
About FirePower Capital
“The next generation of investment bankers”
http://www.firepowercapital.com
