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After a nine-month delay, LG Electronics Inc. and SM Entertainment Co. are finally set to launch their joint venture, Fitness Candy, a comprehensive home fitness app. This highly-anticipated release is expected to redefine digital fitness experiences.
LG Electronics and SM Entertainment will finally release their Fitness Candy app next month after a nine-month delay. It was originally set for launch in September 2022, but due to some reasons, the companies pushed the schedule to a later date.
As per the Korea Economic Daily, sources have confirmed that the joint venture will start the service for the home fitness app in July. Prior to that date, the companies dropped the beta version this month but only for Apple devices. In the official release, Fitness Candy will also be available on Google Play.
The smart wearable will give details about heart rate and calories burned. Users will get to enjoy all the features through a paid subscription service that will begin this year.
It was in late June 2022 when LG Electronics and SM Entertainment first announced that their JV was developing a next-gen home fitness experience. They have put up the company for digital healthcare business that is 51% owned by the electronics firm, and the rest belongs to SME.
“We will transform LG’s business paradigm from function-oriented home appliances into a customer experience-oriented company, transforming into a company that provides smart life solutions to deliver the best customer experience,” LGES’ chief executive officer, William Cho, said in a press release at that time. “Through Fitness Candy, LG’s innovative technology and SM’s content-creating capabilities will converge to create differentiated smart life solutions that provide never-before-seen customer experiences.”
SM Entertainment’s co-CEO, Lee Sung Su, also said, “Fitness Candy is a digital fitness content project that goes beyond simple diet experiences and, rather, empowers users to rediscover healthy fitness habits.”
Photo by: LG Newsroom
