L'Oreal, in partnership with cloud streaming pioneer Ubitus, has launched an innovative Metaverse Beauty Showroom, featuring its premier products from brands like La Roche-Posay and CeraVe, offering customers a unique virtual shopping experience.

The brand's Dermatological Beauty unit set up the L'Oreal Metaverse Beauty Showroom with Ubitus. With this new virtual space, the company showcased its leading products in a new setting.

It was reported that La Roche-Posay, VICHY, SkinCeuticals, and CeraVe, which the L'Oreal Group owns, have debuted in the Metaverse through the virtual beauty showroom. In any case, L'Oréal Dermatological Beauty unveiled its metaverse showroom recently. It is already active and will only be open for a limited time - until Sept. 30.

L'Oreal promised to offer a unique virtual experience to its customers as it truly replicated real-world shopping using innovative technologies. One of the brand's goals for creating the digital showroom is to fulfill the needs of its customers and give them advice even when they are not physically present in the stores. Plus, the company can offer this service regardless of customer location.

As L'Oreal presents different brands in its Metaverse showroom, each brand will have its own space featuring its themes. Customers can visit all of them and instantly buy anything they like through the linked Shopee and momo e-commerce platforms in Taiwan.

"This collaboration with L'Oreal Dermatological Beauty Division shows that high-tech and beauty can join and create something exciting," Ubitus' chief executive officer, Wesley Kuo, said in a press release. "We look forward to bringing more interesting technology to further enhance L'Oréal Dermatological Beauty Division's brand's customer shopping experience."

Meanwhile, L'Oreal's Metaverse beauty showroom is only available in Taiwan at this time. The launch was part of the brand's Dermatological Beauty unit's Perfect Skin Expo event in the country.

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