Laird Superfood™ Original Creamer with Multi-Mineral Ingredient, Aquamin, Wins as Best Alternative Food and Beverage at the 6th Annual SupplySide West CPG Editor’s Choice Awards

CORK, Ireland, Oct. 16, 2017 -- Laird Superfood Original Creamer, featuring marine ingredient Aquamin, distributed in North America by Stauber, won the 2017 CPG (consumer packaged goods) Editor’s Choice Award for best Alternative Food and Beverage at SupplySide West 2017.

Aquamin is an ingredient in Laird Superfood Original Creamer, created by big-wave surfer Laird Hamilton. Laird Hamilton Superfood Creamer is made with the marine ingredient, Aquamin, which provides calcium to support bone health.

Photos accompanying this announcement are available at

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The Annual SupplySide CPG Editor's Choice Awards recently recognized innovative products launched by CPG companies within the last year. Stauber, the North American distributor of the multi-mineral marine ingredient, submitted Laird Superfood Original Creamer for the Alternative Food and Beverage category, where the product competed against Frill USA, Loving Earth, Mooala, and Up Mountain Switchel.

“We’re extremely humbled and excited to be recognized by SupplySide and Natural Products INSIDER for what we feel is a groundbreaking product. In addition to being delicious, Laird Superfood Original Creamer is also incredibly versatile with its ability to enhance coffees, teas, smoothies and even food. Consumers from all walks of life have embraced our line of products and retailers are beginning to stock Laird Superfood Creamers based on this demand,” said Luan Pham, Chief Marketing Officer for Laird Superfood, Inc. “Our broader mission is to help our customers become the best version of themselves. We believe this goal can be achieved through the delivery of sustained energy that our products offer.”

Laird Superfood Original Creamer was developed by big wave surfer and fitness guru, Laird Hamilton. Its unique recipe was perfected over three decades of trial with the goal to optimize coffee by utilizing healthy fats (MCTs), virgin coconut oil and Aquamin™, a calcified sea algae that supports bone health, to deliver energy sustainment hours beyond a regular cup of coffee.

“Partnering Aquamin and Laird Superfood has been a perfect match as both companies are passionate about sustainably sourced ingredients that provide viable sources of energy,” said Greg Berthomieu, VP of Strategic Partnerships at Stauber Performance Ingredients, Inc. “By adding calcium along with 70 other trace marine minerals, Aquamin shines as a key ingredient in Laird’s award-winning creamer.”

Aquamin is a unique marine multi-mineral complex providing bioactive calcium, magnesium and 72 other trace marine minerals, for the fortification of food, beverage and supplement products. Aquamin is derived solely from seaweed harvested off the coast of Iceland where the seaweed absorbs trace minerals from the surrounding seawater. The award-winning ingredient is exclusively distributed in North America by Stauber Performance Ingredients, Inc.

To learn more about Aquamin and its various applications, visit www.Aquamin.com.

For more information about Laird Superfood, visit www.LairdSuperfood.com.

About Aquamin

Aquamin is a unique marine multi-mineral complex derived from the Lithothamnion seaweed species. Sustainably harvested under licence off the Northwest coast of Iceland, this truly natural mineral offering has been extensively evaluated in clinical trials and demonstrated proven efficacy in multiple health areas. Today, this material is supported by over 30 scientific peer reviewed publications covering bone, joint and digestive health areas. Marigot’s approach has always been one of innovation based on science and it has pioneered the development of this mineral across nutraceutical supplement and food ingredient markets internationally.

About Stauber

Since 1969, Stauber has consistently offered the finest quality ingredients to the nutritional, food, pharmaceutical, cosmetic and pet care industries. The company was founded on the principle of partnering with manufacturers that provide the highest level of product and service. From the corporate office in Fullerton, California, manufacturing capabilities under its control in New York, warehouses in four strategic geographic locations and alliances with major freight companies, Stauber is able to react quickly and deliver customer needs by being a complete "solution provider."

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