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What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift? 
Lee Min Ho is one of South Korea’s most in-demand actors, and needless to say, he is one of those few stars that the fans consider as the hottest stars in Korean dramas and movies. He rose to fame after starring as Gun Pyo in “Boys Over Flowers” then, he continued to headline romance dramas and later mastered the action genre too.
He is a multi-talented artist who already released few songs as well and even has modeling gigs on the side. Today, he also endorses many top company labels after becoming their official brand ambassador.
It is not hard for him to get deals because, with his clean and sophisticated image, companies find him reliable and fitting to represent them. The latest company that he became affiliated with is CELLRETURN.
Actor confirmed as the new CELLRETURN model
Last week, via press release, CELLRETURN, a beauty and health care company based in South Korea, announced that it had chosen Lee Min Ho to be their official brand ambassador. And because the actor is well-known not just in his home country, the company is convinced that through Min Ho, they could bring their brand to the international audience.
Moreover, it said that the 32-year-old star was chosen as the brand’s model “to expand the LED mask’s recognition not only in domestic markets but also in international markets, and to strengthen their position among men who actively invest in taking care of their looks.” The company added, “Lee Min Ho is an unrivaled global star as he was chosen as the Korean actor most favored in all over Asia areas, according to the ‘2019 Global Hallyu Report’ conducted by the Korean Foundation for International Cultural Exchange.”
Representing the brand with equally popular stars
Aside from Lee Min Ho, it was also revealed that other top actors like “Hwarang: The Poet Warrior” actor Park Seo Joon and “Revolutionary Love” actress Kang So Ra are also brand endorsers. The three have already shot a TV commercial, and it will be released on Feb. 20.
Meanwhile, Lee Min Ho will be making his official comeback via “The King: the Eternal Monarch” drama. He will be starring with Kim Go Eun and filming has begun in October last year.
