New York, NY, April 27, 2017 -- Lime Brokerage (“Lime”), a Wedbush company, is pleased to announce that its final stage of rebranding is complete, with the launch of the new LimeBrokerage.com. The look and feel of the new site provides clients a more user-friendly interface, new tools, and the visibility reflective of a leader in the FinTech space. In partnership with Wedbush Securities Marketing Team, the site was designed and developed by Los Angeles-based design firm, Ludlow and Kingsley.
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The new website better aligns with the forward strides in branding over the last year to reflect Lime Brokerage as, first and foremost, a pioneer in the Fintech industry. The look and feel of the new website espouses Lime’s ethos as a technology firm, epitomizing its mission to supply clients with an intelligent trading platform that promotes high-performance, with risk mitigation as a central consideration.
“Lime Brokerage’s new website reflects our expertise in providing customized solutions with exceptional reliability and scalability to all our clients,” states Tony Huck, President and COO of Lime Brokerage “We look to build upon our successes as a Fintech firm by providing a brand experience that is authentic to our company values and best serves the needs of our clients.”
Lime Brokerage CMO, Sarah Gosler adds, “The new site is very much focused on the functionality of the user experience, and it serves as the finishing touch in the cohesiveness of the Lime brand.
Lime invites you to visit www.limebrokerage.com to find latest industry news, and a comprehensive overview of the customized products and services the firm provides, to best meet your FinTech challenges.
About Lime Brokerage
Lime Brokerage offers the industry’s most advanced trading technologies and execution services, providing systematic traders access to automated, high-volume electronic trading markets. Lime’s systems provide exceptional reliability and scalability with leading low latency. Developed to handle the demands of the automated and electronic trading community, Lime’s technology caters to a diverse and sophisticated client base. The result is a robust, highly reliable, agency-only system that includes market data and trading platforms. It allows clients to trade efficiently and anonymously across all major lit and dark market venues.
Follow us on Twitter: @LimeBrokerage
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About WEDBUSH, Inc.
WEDBUSH, Inc. is a leading financial services and investment firm that, through its holdings, provides private and institutional brokerage, investment banking, equity research, fixed income, clearing, sponsored-access and execution, private capital, commercial banking, and asset management, to individual, institutional, and issuing clients. Founded in 1955, the firm's largest holding, Wedbush Securities, is one of the largest full-service investment banking and brokerage firms headquartered in the western United States, with nearly 100 offices nationwide. WEDBUSH is devoted to delivering its clients dedicated service, financial safety, continuity, and advanced technology.
Follow us on Twitter @Wedbush.
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a4d3ff4d-c15b-4910-a796-9a05a6a8bcfd
Natalie A. Svider Wedbush Securities 213-688-8000 [email protected]


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