MBC TV’s ‘unimaginable identity’ NFT sells briskly

NFTs of video clips from MBC’s popular variety shows and dramas that became memes have been auctioned off at higher than expected prices.

An NFT of a video clip dubbed the ‘unimaginable identity’ reaction by comedian Shin Bong-seon was sold by MBC TV for 3 million won (US$2,500).

The video clip showed Shin, a member of the panel for MBC TV’s singing competition show “King of Mask Singer,” giving an open-mouthed reaction with her arms lifted in opposite directions when the identity of a singer was unveiled.

Shin’s reaction went viral with the caption titled ‘unimaginable identity’ and was chosen as 2021’s best meme on some online communities.

In addition, another NFT of an MBC video clip from 1994 horror drama “M” starring Shim Eun-ha was sold for 4.5 million won.

MBC has created a variety of NFTs using historic moments in broadcasting since it launched its NFT business in July last year.

Auction proceeds have been donated to the Community Chest of Korea, a South Korean charity group.