MRP Wins Big in Latin America

PHILADELPHIA, Nov. 29, 2016 -- MRP, a global provider of end to end predictive marketing and sales solutions powered by data, software and services, today announced a major win for its SaaS based Delta Enablement solution.  The contract was awarded to MRP LATAM by a global hardware manufacturer due to the solution’s wide range of functionality.

Delta Enablement, powered by Kx technology, is designed to help technology manufacturers work more effectively with their indirect sales channels.  These manufacturers provide market development funding (MDF) to the channel to promote their products, and historically, it has been challenging for them to track and measure the utilization and ROI of these funds.  Completely customizable, Delta Enablement gives manufacturers the ability to track the MDF available to each partner, see how partners are spending the funds, and measure ROI by partner and program.

“Our client had a big problem to solve - their partner community consists of over 300 partners, each of whom receives MDF.  They needed a system that would not only allow them to track marketing spends and activities, but would also be easy for their partners to use.  MRP’s Delta Enablement does all of this and much more,” said Jim Regan, CMO and President of LATAM for MRP.

Each partner has a unique login to the Delta Enablement module.  They can see the amount of MDF funds in their virtual wallets.  They have access to sales content that can be shared with their prospects.  They can select a pre-configured campaign or build their own demand generation program, and they can register deals. Registered deals are easily exported to the manufacturer’s system of choice for progression tracking.  In addition, partners can view their order history, and generate the necessary materials needed to provide proof of performance to the manufacturer – all in one place.

“Until now, the tools weren’t available for manufacturers to track and measure channel activity,” said Kevin Cunningham, President and CEO of MRP.  “Since MRP’s inception, we have recognized the importance of the channel to the sales process.  We designed Delta Enablement to include all the functionality necessary to help manufacturers maximize the effectiveness of their channel partners.”

About MRP
MRP is a global provider of predictive marketing intelligence, software and services. For 14 years, clients have relied on MRP to drive pipeline and deliver the insights needed to more effectively sell to their key target markets. MRP combines predictive intelligence with integrated marketing tactics to deliver closed-loop marketing programs generating industry leading ROI and conversion. MRP has 12 offices and covers 100 countries around the globe.

MRP is a division of First Derivatives plc (FD). FD is quoted on the London Stock Exchange (AIM:FDP.L) and is a global supplier of software and consulting services.

For more information about MRP, please visit www.mrpfd.com

About FD
FD is a global technology provider with 20 years of experience. The Group’s Kx technology is used by some of the world's largest finance, technology and energy institutions. FD employs over 1,700 people worldwide and has operations in London, New York, Stockholm, Singapore, Hong Kong, Tokyo, Sydney, Palo Alto, Toronto, Philadelphia, Dublin, Belfast and its headquarters in Newry.

For more information, please visit www.firstderivatives.com.

For more information, please contact:
Betsy Hargus, Vice President
[email protected]
215.587.8851

James Regan, CMO and President of MRP LATAM
[email protected]
215.587.8931