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Mercedes-Benz Korea will launch two all-electric models the new EQA and the new EQS in the Korean market in the first and second half this year to gain a share in the local EV market.
In 2019, Mercedes Benz launched its first purely electric model for South Korean customers, the EQC 400 4MATIC SUV.
According to Thomas Klein, president and CEO of Mercedes-Benz Korea, the automaker will expand local EQ service centers and continue to make investments in charging facilities for EQ models.
He vowed to provide meaningful and good price-related offers for Korean customers who purchase the EQ models despite the lack of government subsidies.
South Korea disallowed government subsidies for all-electric cars priced at over 90 million won starting in January this year.
Mercedes-Benz Korea topped the country's imported car market for the fifth straight year in 2020, selling 76,879 vehicles, down 1.6 percent from 78,133 units in 2019, according to the Korea Automobile Importers and Distributors Association.
