People familiar with the discussions said the €250 million to €300 million valuation for eToro’s acquisition approach was too low for Moneyfarm, whose U.K. investment partnership with eToro remains in place.
The existing arrangement lets eToro customers in the U.K. open a stocks-and-shares ISA through the app. Moneyfarm handles customer relationships and portfolio management, and provides the technology for the account.



