Mulberry's sales rose 18% in the first half, led by the U.S. as the British handbag maker pursued a turnaround aimed at returning to profit, The Independent reported.
The figures covered the 26 weeks ended Sept. 26. U.S. sales rose 28% from a year earlier, compared with 23% growth in Europe outside the U.K. and a 10% increase in the U.K. Like-for-like U.K. sales gained 9%.
Franchise and wholesale sales increased 52%. Mulberry reported positive sales for its Raffia, Crochet and Stevie bags, alongside growth across its seasonal and core collections.
The Independent quoted Mulberry Chief Executive Andrea Baldo as saying growth in full-price sales was encouraging. He credited the company’s focus on its products, brand and customers, alongside cost controls, but said trading conditions remained difficult. The turnaround plan began in early 2025 as Mulberry sought to strengthen its finances and return to profit.
The Independent reported that the Mulberry by Christopher Kane presentation at London Fashion Week raised the brand’s visibility and supported recent trading. It also reported that sales momentum continued into the second half, while Baldo said the company still had more work to do under its turnaround plan.
