Square Enix has shelled out $52.7 million or 7 billion yen to invest in the mobile entertainment content publisher and developer Gumi Inc. The Japanese gaming giant that is known for its “Final Fantasy” video game series partnered with the Tokyo-based company to develop high-quality mobile games, blockchain games, Metaverse-related assets, and other things.

CoinTelegraph reported that Square Enix and Gumi’s collaboration would certainly help the latter to use some of the former’s intellectual property (IP). It was also suggested that they have plans to work together and build an NFT-focused gaming marketplace.

Through the partnership, the company is also planning to create a number of NFT games that will have a feature for metaverse integrations. Square Enix also labeled the games it is intending to make a “Wow and Earn.” This shows that it is referring to the type of games built off of world-famous IP that is incorporated with blockchain-based play-to-earn (P2E) features.

“We are already considering the establishment of a platform dedicated to blockchain games and an NFT marketplace, etc., Square Enix stated in a press release. “Through collaboration between the two companies, we will provide a one-stop service from the development and distribution of blockchain games to the sale and distribution of tokens and NFTs.”

The company further commented, “In the future, while considering the use of powerful content that everyone recognizes, we will break away from the highly speculative blockchain games of the past and create value while enjoying fun and excitement. We strongly recognize that it is necessary for game users all over the world to create a blockchain game that realizes ‘Wow and Earn.’”

Meanwhile, it was reported that this is not the first cooperation between Gumi and Square Enix. They have already worked together on several mobile games as part of the “Final Fantasy Brave Exvius” game title series. The two of them are also partners of the Oasys blockchain-gaming project, which is developing its own network exclusively designed for P2E gaming.