NeuLion Launches Insights Report Around OTT “Watch Data”

PLAINVIEW, N.Y., April 09, 2018 -- NeuLion, Inc. (TSX:NLN), a leading technology product and service provider that specializes in the digital video broadcasting, distribution and monetization of live and on-demand content to Internet-enabled devices, today announced the launch of its NeuLion® “Watch Data” Insights report. 

As consumers connect, transact and stream OTT services powered by NeuLion, aggregate audience data or “watch data” is collected in the backend to provide meaningful insights as it relates to attracting and keeping OTT subscribers, including consumer engagement metrics, programming effectiveness, lifetime value, retention rates and the results from marketing efforts by its video rights holders.

NeuLion powered OTT services consist of many of the largest entertainment, sports, and media brands in the world including NFL Game Pass, NBA League Pass International, UFC.TV and UFC Fight Pass, Univision Now, Poker Go, BTN2Go, Sky Sports, Eleven Sports Network, English Football League and others.  Last year, streaming from these services resulted in 63,000 live events delivered, 300 live linear channels streamed every hour and consumer purchase transactions in over 180 countries and territories around the world.

Analyzing this aggregated data, the NeuLion “Watch Data” Insights Report will showcase views that demonstrate the changing nature of video consumption and how marketers can leverage opportunities for increasing lifetime value and strategies for profitable revenue growth.  

The first Insight Report is focused around device penetration and usage.  Across the NeuLion Network, the device mix over time has changed drastically towards a more even split of desktop, mobile and connected device usage and in turn demonstrates that watching content on more than one consumer device increases subscriber lifetime value by over 250%.  Download the full report for more information and tips - http://go.neulion.com/Watchdatainsights01.html.

About NeuLion

NeuLion, Inc. (TSX:NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device.  Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others.  NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business.  NeuLion is headquartered in Plainview, NY.  For more information about NeuLion, visit www.NeuLion.com.

Forward-Looking Statements

Certain statements herein are forward-looking statements and represent NeuLion’s current intentions in respect of future activities.  Forward-looking statements can be identified by the use of the words “will,” “expect,” “seek,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend,” statements that an event or result “may,” “will,” “can,” “should,” “could,” or “might” occur or be achieved, and other similar expressions.  These statements, in addressing future events and conditions, involve inherent risks and uncertainties.  Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements.  These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.  Many factors could cause NeuLion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including:  our ability to consummate the pending merger acquisition; our ability to derive anticipated benefits from acquisitions; our ability to realize some or all of the anticipated benefits of our partnerships; our ability to increase revenue; general economic and market segment conditions; our customers’ subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; legislation or other changes in applicable tax laws;  regulatory changes; foreign exchange risk; interest rate risk; and credit risk.  These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements.  A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the “Risk Factors” section of NeuLion’s Annual Report on Form 10-K for the fiscal year ended December 31, 2017, which is available on www.sec.gov and filed on www.sedar.com 

CONTACT INFORMATION

Press Contact: Chris Wagner | [email protected] | +1 516 622 8357

Investor Relations Contact: Rob Kelly | [email protected] | +1 416 992 4539