New Subscription Insider column to provide expertise in membership strategy

Boston, Feb. 21, 2017 -- Online media business Subscription Insider today announced the launch of the “Membership Strategy INSIDER Guide.” Membership strategy expert Scott Whitaker will write the column. Example topics include “How to Save Yourself Stress, Time, Energy, and Money in Your Membership Business” and “How to Assimilate Your New Members (So They Stay for the Long Haul!).”

Whitaker is founder of Scott Whitaker Consulting, where he coaches membership business owners on how to get new members, reduce churn and increase profits. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course, “Seven Systems of a Growing Membership Business.” He has led membership organizations in both nonprofit and for-profit companies since 1997. Whitaker is noted for having built the largest for-profit coaching network for pastors of churches; growing from just 72 pastors a year to more than 3,000.

“I look forward to helping members of Subscription Insider implement strategies and give them the tools they need to help grow their membership businesses,” said Whitaker. “The membership economy is different, and too many times membership businesses implement strategies that aren’t designed for recurring revenue.”

Kathy Greenler Sexton, CEO and publisher of Subscription Insider, said, “Scott is passionate about growing memberships, using his personal expertise to help grow other membership businesses. We’re excited to provide his thought leadership on Subscription Insider.”

The “Membership Strategy INSIDER Guide” will offer tips and strategies for growing membership-based business. All of Scott Whitaker’s articles will be available at:  http://www.subscriptioninsider.com/authors/scott-whitaker-42.html

About Subscription Insider

Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription-based products and services. Through exclusive news, research and tools (including case studies, trend reports, buyer guides, tutorials and best-practice information), Subscription Insider provides the industry's most authoritative how-to guidance on running subscription businesses more profitably. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.

Jani Spede
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866-923-9980 ext. 1