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OpenAI Shifts ChatGPT Business Push to Discovery After Discontinuing Checkout Initiative

The Business Hub beta lets verified firms manage profiles; separate Business Agents answer questions for eligible U.S. e-commerce and online-service companies.

Updated 1 min read
A shopkeeper checks a product catalog beside stocked shelves in a San Francisco retail shop / TokenPost.ai (mono)
A shopkeeper checks a product catalog beside stocked shelves in a San Francisco retail shop / TokenPost.ai (mono)

OpenAI is steering ChatGPT’s business tools toward helping users discover companies and products after ending a checkout initiative that let users complete purchases inside ChatGPT earlier this year, Gulf News reported.

Introduced Tuesday, Nov. 10, the Business Hub beta lets eligible firms claim an existing company listing or set up a profile. Verified businesses can manage their listings and revise public details such as catalogs, pricing and availability, Gulf News reported.

Companies can use business profiles in ChatGPT markets where the service is available, provided they meet verification requirements, Gulf News reported. Business Agents, a separate feature for answering questions about a company’s goods and services, are initially limited to eligible e-commerce and online-service businesses in the United States.

OpenAI said it plans to broaden availability across regions and business categories, but gave no timeline, Gulf News reported. EconoTimes previously covered the profile and agent rollout in its report on OpenAI’s ChatGPT business features.

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