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Pepsi and Peeps marshmallow confection company have joined forces again for another unique drink. They released their very first collaborative product two years ago and its success led them to come up with a new beverage that is expected to give excitement to fans.
When Pepsi x Peeps debuted, they became the most talked about team up and their drink trended on social media and almost everywhere else. At that time, they released cans of the marshmallow-infused cola drink for 3,000 fans only and these ran out fast as people were intrigued and would like to try them.
The consumer demand was high thus Pepsi and Peeps decided to expand their partnership to deliver the trendy cola to retail stores this time. In their first collab, they gave out the soft drink through online social media sweepstakes and today, the cola in a bright yellow can will debut in the retail market, as per USA Today.
Pepsi will bring the "pillowy-soft marshmallow cola flavor," to shelves in grocery stores in mini-can multipacks size and 20-ounce bottles. It is now available and its arrival is just in time for spring.
While they can be bought in stores, Pepsi and Peeps are also having a special event online where people can win prizes such as merchandise and paid spring trip. To join, fans just need to buy the soda and scan the QR code on the can or bottle via the special Pepsi x Peeps Snapchat lens. They will see a secret code that will reveal if they won any prize.
"We could not be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021," Pepsi’s brand director, Katelyn Meola, said in a press release. "The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country.
She added, “Since only a few fans were able to get their hands on the coveted cans last time, we're thrilled to give everyone across the country the chance to indulge in PEPSI x PEEPS this time around."
