Global media and lifestyle company Playboy Enterprises is developing an online payment wallet that will support a number of cryptocurrencies across its online media, digital and casual gaming businesses.

In its media release, the company said that the digital wallet is expected to rolled out before the end of this year. Playboy.TV will be the first to integrate the digital wallet which will enable the online platform to accept Vice Industry Token (VIT), among other leading cryptocurrency tokens, for access to the brand's exclusive content.

By integrating with VIT, visitors will be able to pay and earn tokens to view Playboy.TV's original content, as well as comment on and vote for content.

"As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy's digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility," said Reena Patel, Chief Commercial Officer and Head of Operations for Playboy Enterprises, Inc. "This innovation gives the millions of people who enjoy our content, as well as those in the future who participate in our casual gaming, AR and VR platforms, more choices with regard to payment and in the case of VIT, an opportunity to be rewarded for engaging with Playboy offerings."

Launched earlier this year, Vice Industry Token is a decentralized blockchain platform and cryptographic token that rewards viewers just for watching content. Its crowdsale is currently ongoing and will end on March 20.

In addition, Playboy plans to integrate cryptocurrency to its casual gaming, AR and VR initiatives in the future.