Reality Shares has announced that it is becoming “Blockforce Capital” in order to reflect its broader focus on delivering unparalleled access to blockchain and cryptocurrency investments.

According to the official release, Blockforce Capital will be comprised of three core business units: Reality Shares ETFs and Indexes, the Blockforce Capital family of hedge funds, and a cryptocurrency investment platform, Onramp.

Launched in 2012, Reality Shares is an innovative asset management firm, ETF issuer and index provider. In January, it launched a blockchain exchange-traded fund (ETF) and more recently, it launched the first-ever China blockchain ETF – the Reality Shares Nasdaq NexGen Economy China ETF. Earlier this month, reports suggested that the firm was preparing to launch a $100 million cryptocurrency hedge fund.

“As a blockchain and cryptocurrency leader, creating Blockforce Capital was a natural progression for us,” said Eric Ervin, CEO of Blockforce Capital. “Our job is to help investors capitalize on the diverse set of opportunities presented by blockchain and cryptocurrency, and our new positioning as Blockforce Capital enables us to do just that.”

Earlier this year, Ervin’s team established its first venture fund – - Blockchain One L.P. – to make initial investments in private market deals in the area of blockchain. This fund will be renamed as Blockforce Fund One L.P. A second venture fund, Blockforce Fund II Multi-Strategy, will be built to offer a three-pronged strategy to maximize returns in the blockchain sector across tokens, coins, and ancillary products or services. The fund will have a unique, quantitative approach to cryptocurrency investing using our proprietary AlphaPredator system.

In addition, Blockforce Capital’s Private Funds arm, designed exclusively for accredited and institutional investors, will be opened for outside investment in the fourth quarter of 2018.

Lastly, Blockforce Capital is developing Onramp, a platform that will offer investors simplified access to crypto assets. The mobile app will offer one-tap investing in a portfolio of cryptocurrencies, the ability to automatically grow investments with purchase round-ups and a wide array of thematic investment baskets for specific blockchain sectors. A planned enterprise version of the platform will also allow institutional partners to offer a turnkey cryptocurrency investment option to their existing customers. The platform is currently in its incubation phase and set to launch this fall.