Responsible NASCAR Fans Rewarded at Bristol Motor Speedway

Bistol, TN, April 18, 2016 -- Responsible NASCAR fans earned valuable rewards at Sunday’s Food City 500 at Bristol Motor Speedway. The track and Techniques for Effective Alcohol Management (TEAM) Coalition partnered with NASCAR to promote responsible drinking and traffic safety at Bristol Motor Speedway.

Before the race, 129 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and VIP Experience for two to the next NASCAR Sprint Cup Series™ race at Bristol Motor Speedway.

“Coming to Bristol Motor Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Bristol Motor Speedway

Nestled in the mountains of northeast Tennessee near the Virginia state line, Bristol Motor Speedway is a 0.533-mile concrete oval race track with 28-degree corner banking, 650-feet straightaways and a 40-foot wide racing surface. Renowned as “The World’s Fastest Half-Mile,” the short track features two races each year from the NASCAR Sprint Cup Series and NASCAR XFINITY Series, one Monster Truck event and one NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR K&N Pro Series-East race. With a crowd capacity in excess of 150,000, the facility is expected to set a new NCAA college football attendance record on Sept. 10, 2016, when the racetrack transforms into a football stadium and plays host to border rivals, the University of Tennessee and Virginia Tech. The speedway property is also home to Bristol Dragway. The historic drag strip celebrates its 50th anniversary this year, headlines with the NHRA Thunder Valley Nationals and operates more than 70 event days each season. In 2014, the Bristol Chapter of Speedway Children’s Charities, a 501©(3) nonprofit organization, awarded a record-breaking $749,000 to regional children’s charities bringing their 17-year total to nearly $9 million in grants.

In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit the company’s website at bristolmotorspeedway.com.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org.  

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Jill Pepper, TEAM Coalition – 703-647-7431, [email protected]
Dana Landry, Bristol Motor Speedway – 423-989-6991, [email protected]