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Samsung Electronics America (SEA) is reducing its workforce in Englewood Cliffs, New Jersey, with 739 positions affected as the company prepares to relocate its U.S. headquarters to Texas by the end of the year, according to a Worker Adjustment and Retraining Notification (WARN) filing reviewed by Reuters.
The WARN notice, required under U.S. law when companies conduct large-scale workforce reductions or plant closures, was first reported by Reuters. The filing highlights one of the most significant employment changes tied to Samsung’s ongoing U.S. restructuring.
Samsung Electronics America oversees the sales and marketing of the company’s consumer electronics business in the United States, including smartphones, televisions, displays, and home appliances. The division does not include Samsung’s semiconductor operations. According to a September press release from U.S. Representative Josh Gottheimer, whose district includes Englewood Cliffs, the company employs roughly 1,200 workers in New Jersey.
In a statement, Samsung said the workforce changes are connected to the relocation of its headquarters from New Jersey to Texas. The company explained that the transition could affect employees who are unable to relocate, while certain business functions may also be reorganized to better align with strategic priorities.
Samsung emphasized that most impacted New Jersey employees have been offered opportunities to move to Texas. The company also disputed descriptions of the workforce changes as layoffs, stating that the relocation process is the primary reason for the staffing adjustments. However, Samsung did not disclose how many employees accepted relocation offers or provide a specific figure for the total number of positions ultimately affected.
The headquarters relocation reflects Samsung’s broader effort to streamline operations and position its consumer electronics business closer to key markets and business priorities in Texas. The move marks a major organizational shift for the company’s U.S. operations while raising questions about the future of its long-standing presence in New Jersey.
