Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Samsung SDI launched its new battery brand called "PRiMX," and this was announced on Wednesday, Dec. 29. The battery and electronic materials maker headquartered in Yongin, Gyeonggi-do, South Korea, said the new label exactly imparts the company's brand identity.
Through the introduction of PRiMX, Samsung SDI is also promoting a super-gap technology strategy. The company's new battery label is an abbreviation for "Prime Battery for Maximum Experience" and it was formed under three fundamental phrases, which are "Absolute Quality," "Outstanding Performance," and "Proven Advantage."
The first phrase apparently states that PRiMX batteries' quality is superb and safe too. The company enhanced its quality control of the entire process of making the batteries starting from development to production and finally, to shipping.
The Korea Times mentioned that Samsung SDI carries out strict quality inspections, selection of materials and designing the batteries to up the quality while still at the development phase. They can also immediately detect any defects before the battery goes through the rest of the production process.
The "Outstanding Performance" speaks of the high-capacity and high-power battery products that were made using Samsung SDI's newest materials and technology, such as silicon anodes and high-nickel cathodes. For the third phrase, which is "Proven Advantage," refers to some of the unmatched battery features, including super fast charging ability.
"PRiMX is a battery brand that conveys Samsung SDI's unique identity," Samsung SDI executive vice president of the strategic marketing team, Michael Son, said in a press release. "We will develop the brand to reach the pinnacle of technology."
The PRiMX trademark has been registered in South Korea and Europe. The registration is already complete, and soon, Samsung SDI will also be submitting an application for a trademark of the brand in the United States. The company will use the brand for all the high quality batteries that it will produce from now on.
Meanwhile, it was reported that the name PRiMX has been picked after Samsung SDI launched an in-house contest for its employees. The company set up a microsite and uploaded a video to introduce its new brand of batteries and to better explain to people what it is.
