Samsung renamed its retail chain ‘Samsung Store’ to attract young customers

Samsung Electronics revealed on Tuesday that it has rebranded its retail store and it will now be called the “Samsung Store.” The company said this change is part of its effort to attract younger customers.

Samsung Electronics said that the rebranding would start this week thus, it's Samsung Digital Plaza retail store will now feature the “Samsung Store” banner. This is the first time the company has spruced up its brand since its launch in 2000.

The electronics firm further said that all of its 360 retail stores across the country, including the outlets in department stores and supermarkets, will now carry the new name. Moreover, customers can expect improvements in the stores as they will be gradually fitted with sustainable materials and fixtures such as power-efficient lighting and better water systems, as per The Korea Herald.

In terms of building structures, environmentally friendly architectural technologies and designs are set to be applied. The Samsung Cultural Lab will also be installed in the locations to guide customers when buying. This will offer tips for using Samsung’s newest mobile devices and home appliances.

Samsung Electronics rebranded stores will also offer various classes like home styling, cooking, and shot-filming., some outlets in Yongin, Bucheon, Seoul, and Gimhae will have a Samsung Store Coding School that will offer science and computer coding classes designed for teen students. The aim of this program is to help them improve their knowledge and skills in IT using the newest Samsung electronic gadgets.

The Korea Times reported that Samsung would strengthen its brand’s image to appeal to the younger generations by introducing its Bespoke, Galaxy, and SmartThings products to them. Finally, all of Samsung’s offline stores across South Korea will be known as Samsung Stores from now on.

“For the first time in 23 years, the rebranded Samsung Store will transform into a local landmark that gives youthful and unique enjoyment to the community,” Kang Bong Koo, Samsung’s senior vice president, said in a statement.

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