Sennheiser Group Chairman Daniel Sennheiser said in a Dubai interview published by The National that generative AI can assist musicians but cannot originate music on its own, as Spotify works to limit spam.
He said AI can help artists develop ideas or create background music, while its output relies on material the systems have learned. In his view, the technology can support musical work without replacing musicians. “It cannot create something new,” he said, according to The National. EconoTimes has previously covered musicians’ differing uses of AI in songwriting and production.
Spotify said in an Oct. 20 update that its recommendations had excluded more than 50 million tracks it identified as “slop and spam” during 2026. It separately said the platform removed more than 75 million tracks after serious or repeated breaches of its rules. Spotify did not disclose how many of the recommendation exclusions were AI-generated.
Sennheiser’s company announcement set Daniel Sennheiser’s start as board chairman for Jan. 1, 2026, with Andreas Sennheiser remaining CEO. Spotify says its music payouts in 2024 reached $10 billion, compared with $1 billion in 2014. The company has argued that large payouts may encourage mass uploads and similar spam, potentially reducing funds available in the royalty pool and putting artists who follow its rules at a disadvantage.
Grand View Research estimates the global generative AI music market at $960.4 million in 2026. It projects a value of $2,794.7 million for 2030, with a 30.4% compound annual growth rate across 2024-30.
Spotify’s Oct. 20 update followed measures it announced a year earlier to address spam, impersonation and AI disclosures. The company plans to make its Artist Profile Protection tool available to all artists by the end of 2026.
