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Sinclair Raises 2026 EBITDA Outlook With Political Ad Forecast at $455 Million

The preliminary projection is $80 million above the lower bound Sinclair set in August.

Updated 1 min read
Sinclair’s corporate headquarters stands on Beaver Dam Road in Hunt Valley, Maryland / EconoTimes.ai
Sinclair’s corporate headquarters stands on Beaver Dam Road in Hunt Valley, Maryland / EconoTimes.ai

Sinclair raised its 2026 adjusted EBITDA outlook and now projects about $455 million in political-ad revenue, a preliminary estimate above the minimum it set in August.

The company made the change Nov. 4. Its adjusted EBITDA range is now $825 million to $835 million, compared with a previous forecast of $730 million to $760 million. Adjusted EBITDA excludes interest, taxes, depreciation and amortization and incorporates other adjustments Sinclair specifies.

The political-ad estimate is preliminary and covers the full year; it is not revenue already recorded. On Aug. 5, Sinclair raised its minimum guidance from at least $333 million to at least $375 million. The latest projection is $80 million above that earlier lower bound.

For the second quarter, Sinclair reported $59 million in political-ad revenue, 9% higher than in the same quarter of 2022. That quarterly figure is reported revenue, while the $455 million amount is a full-year projection for 2026.

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