New Balance to Outfit São Paulo FC in Historic Sports Sponsorship Deal

São Paulo Football Club officially announced New Balance as their new sports sponsor, effective January 2024. This collaboration marks an exciting milestone for both institutions, with their extensive international legacies spanning over a century.

A Long-Term Commitment

Sambafoot reported that the agreement between São Paulo FC and New Balance is set to endure until December 2027, encompassing a comprehensive sports supply partnership. As part of this collaboration, New Balance will be responsible for producing uniforms for the men's and women's soccer teams and youth categories.

São Paulo FC has been actively seeking a new sports clothing supplier for the upcoming season, as per SportBusiness. With their contract expiration with Adidas by the end of 2023, the club has been exploring various options to find the perfect fit.

São Paulo FC is renowned for its stellar achievements on the global stage. Boasting a remarkable three-time world champion title, the club holds a rich history that New Balance intends to honor in the design of the new uniforms.

While the club has not revealed the date of the new shirt unveiling, fans can rest assured that New Balance is diligently working on it. With careful attention to detail, the uniforms will capture the essence of São Paulo's illustrious journey throughout its remarkable 93-year history.

Building an International Legacy

São Paulo FC and New Balance share a common vision of international recognition. Through this partnership, they seek to solidify their global presence and enhance their respective legacies, inspiring fans worldwide with unparalleled dedication to excellence.

The collaboration between São Paulo FC and New Balance is a testament to the shared commitment to bolstering their mutual success. By merging São Paulo's remarkable legacy with New Balance's global brand recognition, both parties stand to benefit from this strategic alliance.

Confidence in New Balance

São Paulo FC expressed utmost confidence in New Balance, lauding their expertise in sports equipment production. With their proven track record, the club anticipates a fruitful and harmonious partnership to elevate their performance on and off the field.

As São Paulo FC embarks on this new chapter with New Balance, fans worldwide eagerly await the unveiling of the iconic tricolor "mantle." This unique uniform will encompass the essence of São Paulo's storied history, evoking pride and passion among players and supporters.

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