Business
Add as a preferred source on GoogleNiccol described the idea as “one of those possibilities.”
Brian Niccol, Starbucks' chief executive, said Friday the company could consider operating more than one brand, describing a multi-brand structure as a possible direction for the business.
“I would never say never to a multi-brand future,” Niccol said. He also called the idea “one of those possibilities.”
The forecast calls for about 1,200 net coffeehouse additions across the company's global network in fiscal 2027.
The CNBC Investing Club host said he could not rationalize selling Intel and questioned his judgment on a share offering intended to fund more spending.
The surprise edition is due Nov. 10 and the original cup Dec. 1. Starbucks has not announced this year’s price or the number available.
