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Stephen Curry’s latest signature shoe, the UA Curry 12, officially launches tomorrow as part of the “Podium Pack.” Inspired by his Olympic performances, the collection includes white “Home” and navy “Away” colorways, featuring Under Armour’s advanced Flow technology for optimal performance.
Stephen Curry Unveils the UA Curry 12 at the Olympics, Showcasing the Latest in Footwear Innovation
Utilizing the Olympics as a platform for new product launches is a common strategy across the footwear industry, and it has proven exceptionally successful for Curry Brand. Since the announcement of this shoe, Stephen Curry has delivered back-to-back iconic performances while wearing these very pairs, a testament to the success of this launch strategy.
In the Team USA Sneakers preview, among a selection of highly anticipated footwear options for basketball's elite, only one athlete took the opportunity to unveil a new silhouette. Stephen Curry gave an early look at his latest signature shoe, the UA Curry 12. According to Sneaker News, as the start of group play approaches, with Curry expected to showcase these on the world’s biggest stage, more details about this collaboration between Under Armour and Curry Brand have emerged, including what sets this model apart and when fans can purchase it.
UA Curry 12 Elevates Signature Line with Advanced Flow Technology and Engineered Mesh Upper
Since the introduction of the UA Curry Flow 8, Under Armour’s Flow technology has been a cornerstone of Curry’s signature line. Although the subtitle has been dropped in recent iterations, this cushioning continues to define the midsole, offering responsive comfort and precise traction through its application in both the midsole and outsole.
Fans familiar with Curry’s previous work with the brand will notice similarities to the Curry 11, particularly in the foot entrance and wavy design elements. However, the UA Curry 12 introduces an engineered mesh upper that departs from the mixed-media construction of its predecessor, featuring zonal support woven directly into the fabric. This unique feature sets it apart.
The UA Curry 12 is set to officially release on August 14th as part of the “Podium Pack,” which includes white “Home” and navy “Away” colorways. Priced at USD 140, the UA Curry 12 will be available for purchase in a wide range of sizes on currybrand.com and at Dick’s Sporting Goods.
