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Originally called MicroStrategy, Strategy has increased its already large Bitcoin holding with a further 2,932 BTC bought for USD 264 million between January 20–25, 2026, at an average of USD 90,061 per coin. At present values, this brings the company's total holdings to 712,647 BTC, valued at about USD 62.5 billion, and adds to more than 40,100 BTC gathered since early January. Continuing Strategy's habit of using capital markets to expand its Bitcoin cache, the most recent buy was mostly financed by equity markets, namely USD 257 million in stock sales and USD 7 million in preferred shares.
The recent gathering frenzy has been especially aggressive: on January 12 13,627 BTC were purchased for around USD 1.03 billion, and on January 4 1,283 BTC were acquired for USD 116 million. Together, these actions mean Strategy holds roughly 3.4% of Bitcoin's total supply, therefore highlighting its position as the largest corporate holder of the asset. With unrealized profits of about USD 8.3 billion at present market prices, the firm's early and consistent accumulation policy shows off its financial success.
With over USD 8 billion in remaining ATM capacity, the company is using at-the-market (ATM) equity offerings strategically to fund Bitcoin purchases while attempting to minimize conventional dilution pressure. Executive Chairman Michael Saylor views Bitcoin as a long-term treasury reserve asset, seizing periods of volatility and price pullbacks as chances to raise exposure and lower the blended entry point, presently at USD 76,037 per BTC. The company's recent addition to MSCI indices has also helped to stabilize its share performance by lowering selling pressure and offering a more favorable environment for its continuing Bitcoin-focused capital allocation strategy.
