The HKTB Boosts Hong Kong Sevens Promotions; Giant Rugby Ball in Victoria Harbour Bringing a Festive Ambiance to Town

HONG KONG and LOS ANGELES, April 04, 2018 -- The world-renowned Hong Kong Sevens will be staged at the Hong Kong Stadium from April 6 to 8. To promote this major annual sporting event, the Hong Kong Tourism Board (HKTB) is displaying the first-ever, 82-foot tall Giant Floating Rugby Ball on the world-famous Victoria Harbour through April 8, extending the lively atmosphere of the Sevens from the stadium to the centre of the city.

The 82-foot-tall Giant Floating Rugby Ball, set up by the HKTB to promote the Hong Kong Sevens, will be moored in the Harbourfront area in front of the Hong Kong Cultural Centre through April 8.

Dr Peter Lam, HKTB Chairman, said, “The HKTB always strives to promote diverse travel experiences, of which sports and outdoor activities are one of the core elements. Hong Kong, as the events capital of Asia, holds many sporting events every year. Among them is the iconic Hong Kong Sevens, which is very popular, especially for long-haul visitors. To ramp up the promotion of the event this year and extend the Sevens atmosphere to the centre of the city, the HKTB is displaying the first-ever Giant Floating Rugby Ball in Victoria Harbour. Through international media coverage and promotion on digital and social media, we also aim to highlight Hong Kong’s premier role as one of the host cities for The World Rugby Sevens Series and thus increase international exposure for the event and for Hong Kong.”

The Giant Rugby Ball display was unveiled in Victoria Harbour. Guests attending the unveiling ceremony were Mr Edward Yau, Secretary for Commerce and Economic Development, Dr Peter Lam, HKTB Chairman, Mr Joe Wong, Commissioner for Tourism, Mr Pieter Schats, Chairman of the Hong Kong Rugby Union and the 2016-17 World Rugby Sevens Series champion South Africa. The guests also took photos before the giant rugby installation.

In addition to the Giant Rugby Ball display set up by the HKTB, residents and visitors can participate in fun-filled events around the city before and during the Hong Kong Sevens, including a carnival in Lee Gardens in Causeway Bay through April 8, and a kick-off concert in Queen Elizabeth Stadium in Wanchai on April 5. The HKTB will actively promote the Hong Kong Sevens through digital and social media, and its visitor service centres, hotlines and worldwide offices to encourage visitors to fully immerse themselves in the festive Sevens ambience in Hong Kong!

About Hong Kong: Hong Kong's storied history, award-winning food and libations, vibrant arts and culture scene, and stunning great outdoors has made it widely-known as one of the most exhilarating destinations in the world. Its mesmerizing contrasts of east and west, modern and ancient, and urban and natural leaves its visitors endless choices when planning a trip to Asia's World City. Visit www.discoverhongkong.com for more information; follow Hong Kong Tourism Board on Twitter at @HongKongTourism for the latest Hong Kong news and trends.

CONTACT:
Paul M. Garcia/Jackie Alvarez
Hong Kong Tourism Board
(323) 938-7265 / (323) 938-7274
[email protected] / [email protected]

Download Photos and Video:
ftp://2018HKS-b:[email protected]/
http://www.image.net/hksevens2018

A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/d6c5cc8d-20e0-4a98-981f-d23fcc0f3ff1