Wix.com Ltd. cut its 2026 free cash flow margin projection to about 16% as it stepped up sales and marketing spending on Base44, despite 13% third-quarter revenue growth.
The margin figure excludes acquisition and restructuring costs, replacing an earlier high-teens target. Wix cited increased investment in Base44 marketing and sales as the main reason for the revision.
Revenue was $570.2 million, up 13% from the year-earlier quarter; bookings reached $573 million, an 11% year-over-year gain. Non-GAAP diluted earnings were $1.42 per share; results under generally accepted accounting principles (GAAP) showed a $13.7 million net loss, or 32 cents per diluted share.
Wix put Base44’s annual recurring revenue near $250 million on Nov. 10; it had acquired the app-building platform in 2025.
For 2026, Wix kept its revenue growth range at low to midteens and its bookings growth expectation in the low teens.
In the fourth quarter, Wix expects revenue to increase at a low double-digit rate from a year ago, with bookings growing more slowly than revenue.
