ATLANTA, GA, March 20, 2018 -- Atlanta-based electronics distributor, World Micro, is proud to announce today that it has signed a new franchise distribution agreement with VCC, a leading supplier of illuminated electronic components. The agreement gives World Micro the ability to promote, distribute, and market VCC products.
This strategic partnership will allow for efficient global distribution of VCC’s lighting products and will diversify World Micro’s offerings in the illuminated electronic component market segment.
Deb Gray, Director of Sales with VCC, stated, “VCC is proud of our new Channel Partner engagement with World Micro as a newly franchised VCC Distributor. We are looking forward to working with the World Micro Sales Team to promote and sell our illuminated electronic components into new markets and to capture new design opportunities.”
World Micro Director of Supplier Development, Bettina Clark, commented, “World Micro is thrilled to partner with VCC as a franchised distributor. VCC’s strong product line and demonstrated capabilities align with World Micro’s commitment to quality, a trait that our customers seek and value.”
About VCC:
VCC is the recognized leader in the development and manufacturing of innovative LED, incandescent, neon, specialty indicator light solutions and light pipes for global markets including aerospace, food service, people movers, transportation, medical, telecom and industrial. VCC provides custom and standard solutions with design engineering expertise, superior customer service and the broadest product line in the industry to exceed user experience.
About World Micro:
World Micro, Inc. is a global, aerospace, military, commercial, and medical electronic component and products distributor focused on quality systems. Since 1994, World Micro has helped its customers solve difficult supply chain issues through innovative research, design, sourcing, stocking, and procurement, inventory, and management solutions. World Micro is privately held with headquarters in Atlanta and has its Asian distribution hub in Penang, Malaysia. The company's website is www.worldmicro.com and can be followed on LinkedIn at https://www.linkedin.com/company/world-micro-components/
Bettina Clark 770-698-1900 [email protected]


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