In a move that will greatly boost bitcoin use, Mexican startup Zmart Group has announced its plan to bring digital currency bitcoin to its network of cellphone top-up resellers, facilitating customers to purchase bitcoins at grocery stores without the need for a credit card.

The service will use the platform of Bitso, one of the leading Bitcoin Exchanges in the Central American country. Christian Sandoval, founder of Zmart Group, said that with the integration of the platforms, buying Bitcoins will be as easy as to walk down to a grocery store, ask the clerk for a specific amount of Bitcoins, pay him, and reply to an SMS asking for your Bitcoin wallet address, The Merkle reported.

Founded in 2010, Zmart Group is an eCommerce platform that enables independent merchants to resell or offer services through a mobile app called MaxSaldo. Sandoval said that eCommerce has been lagging behind in Mexico and Zmart Group has built an ecosystem where people can buy digital goods without the need to use the Internet.

“Today, most of the eCommerce is done through payment processors like Paypal and others, and they only account for less than 1% of the transactions on a national level, we asked ourselves, how could we reach the other 99%?, that’s why we created MaxSaldo”, he said.

The app, not intended for big retailers or merchants, allows selling digital goods and products to users without having to use the Internet. It can be used to sell top-ups, videogame memberships, personal insurance, products made by over 80 companies, and now, Bitcoins.

"What we want is to bring Bitcoin to the general public. You do not need a credit card to make transactions and virtually anyone can access the currency of the digital era”, Forbes Mexico quoted Sandoval.