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Theo Tzanidis

Senior Lecturer in Digital Marketing, University of the West of Scotland
Theo Tzanidis is a Senior lecturer in Digital Marketing, a School Digital Media and Communications Lead and lecturing in Digital Marketing in the School of Business & Creative industries at UWS. He is also a Member of the Industry Advisory Board of the Digital Marketing Institute. Theo had launched and led UWS M.Sc. Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.

Previously Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies. Theo has led previously digital transformation as Head of Marketing for a large construction company.

Theo is conducting research and consultancy projects in the new field of business and management (Digital Transformation) aiming to transform business by restructuring and digitising traditional business processes using novel technologies. He also works with projects that require the application of new technologies in non-business disciplines such as Health, Culture and Arts, Politics and Governance and the Third Sector. Theo Tzanidis pioneered a higher education digital transformation, using innovative new technologies. He co-Created, with Dr Matthew Frew, the accelerated and Immersive Education approach which was shortlisted for the 2018 Guardian, Herald and Pioneer Awards for the innovative application of VR/AR/Digital to embed technology and reshape how students are taught at UWS. He can be reached on LinkedIn here: https://www.linkedin.com/in/theotzanidis?originalSubdomain=uk.

All the video games shortlisted for the 2023 Game Awards – reviewed by experts

Dec 05, 2023 05:37 am UTC| Entertainment Business

Six games have been shortlisted for the 2023 Game Awards the industrys equivalent of the Oscars. Our academics review the finalists ahead of the announcement of the winner on December 7. Marvels Spider-Man...

Six big digital trends to watch in 2022

Jan 03, 2022 12:03 pm UTC| Technology

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present. It was the year that...

Economy

Saudi Aramco Q1 Profit Jumps 25% as Strait of Hormuz Crisis Reshapes Oil Exports

Saudi Aramco posted a strong 25% increase in first-quarter net profit for 2026, highlighting the companys resilience amid ongoing geopolitical tensions and major disruptions to global energy shipping routes. The Saudi...

Dollar Struggles to Rally Despite Strong US Data as Fed Hike Expectations Remain Limited

The U.S. dollar has continued to underperform even as economic data points to improving fundamentals, and BofA Securities believes the markets hesitation is tied to expectations surrounding future Federal Reserve rate...

Malaysia Unveils Energy Security Plan Amid Iran Conflict and Rising Oil Costs

Malaysia is preparing to introduce a comprehensive strategy to protect its oil supply as tensions surrounding the Iran conflict continue to disrupt global energy markets. Prime Minister Anwar Ibrahim is expected to...

Russian LNG Shadow Fleet Expands Amid Arctic LNG 2 Sanctions

Russia is intensifying efforts to bypass Western energy sanctions after a liquefied natural gas (LNG) tanker operating under a newly adopted Russian flag was spotted loading fuel linked to the sanctioned Arctic LNG 2...

S&P 500, Nasdaq Hit Record Highs as AI Stocks Rally and Strong Jobs Data Boost Confidence

The SP 500 and Nasdaq closed at fresh record highs on Friday as investors poured into AI-related stocks and welcomed stronger-than-expected U.S. jobs data, reinforcing confidence in the resilience of the American economy....

Politics

Qatar Condemns Drone Strike as Iran Conflict Threatens Gulf Shipping and Global Markets

Qatar has strongly condemned a drone strike on a cargo vessel in its territorial waters, calling the incident a serious violation of international law and a dangerous escalation in the ongoing U.S.-Iran conflict. The...

Iran Military Readiness Intensifies After Meeting With Mojtaba Khamenei

Irans military leadership has reinforced its warning against the United States and Israel following a high-level meeting between senior armed forces officials and Supreme Leader Mojtaba Khamenei, according to a report...

Qatar LNG Tanker Crosses Strait of Hormuz Amid Iran War Tensions

A QatarEnergy-operated liquefied natural gas tanker successfully crossed the Strait of Hormuz on Sunday for the first time since the Iran war began on February 28, signaling a possible easing of tensions in one of the...

Germany Rejects Putin’s Proposal for Schroeder to Mediate Ukraine Peace Talks

Germany has dismissed Russian President Vladimir Putins suggestion that former German Chancellor Gerhard Schroeder could act as a mediator between Russia and the European Union in possible Ukraine peace negotiations....

Russia Accuses Ukraine of Ceasefire Violations Amid Drone and Artillery Attacks

Russias Defence Ministry claimed on Sunday that Ukraine breached a temporary ceasefire by carrying out drone and artillery attacks against Russian forces, according to reports from Interfax news agency. Moscow stated that...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

AI-Driven Inflation Raises U.S. Consumer Prices, Goldman Sachs Says

Artificial intelligence is starting to increase U.S. consumer prices through rising costs in electronics, software, and electricity, according to a new Goldman Sachs report. The investment bank said AI-related inflation...

Judge Delays SEC Settlement With Elon Musk Over Twitter Stock Disclosure Case

A federal judge has declined to immediately approve a proposed $1.5 million settlement between Elon Musk and the U.S. Securities and Exchange Commission (SEC) tied to Musks 2022 Twitter stock purchase disclosures. The...

Broadcom Eyes $35 Billion AI Chip Financing Deal With Apollo and Blackstone

Broadcom Inc. is reportedly in discussions with Apollo Global Management and Blackstone Inc. to secure around $35 billion in financing for its expanding artificial intelligence chip business, according to a Bloomberg...

Dell Stock Hits Record High After Trump Endorsement, AI Server Demand Fuels Rally

Dell Technologies Inc. (NYSE: DELL) surged to an all-time high on Friday after receiving a public endorsement from President Donald Trump during a White House event. The president encouraged Americans to go out and buy...

TikTok Nears $400 Million Settlement With Trump Administration Over Child Privacy Lawsuit

TikTok and the Trump administration are reportedly close to reaching a $400 million settlement tied to allegations that the popular video-sharing platform violated U.S. child privacy laws. According to ABC News, the...