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Theo Tzanidis

Senior Lecturer in Digital Marketing, University of the West of Scotland
Theo Tzanidis is a Senior lecturer in Digital Marketing, a School Digital Media and Communications Lead and lecturing in Digital Marketing in the School of Business & Creative industries at UWS. He is also a Member of the Industry Advisory Board of the Digital Marketing Institute. Theo had launched and led UWS M.Sc. Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.

Previously Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies. Theo has led previously digital transformation as Head of Marketing for a large construction company.

Theo is conducting research and consultancy projects in the new field of business and management (Digital Transformation) aiming to transform business by restructuring and digitising traditional business processes using novel technologies. He also works with projects that require the application of new technologies in non-business disciplines such as Health, Culture and Arts, Politics and Governance and the Third Sector. Theo Tzanidis pioneered a higher education digital transformation, using innovative new technologies. He co-Created, with Dr Matthew Frew, the accelerated and Immersive Education approach which was shortlisted for the 2018 Guardian, Herald and Pioneer Awards for the innovative application of VR/AR/Digital to embed technology and reshape how students are taught at UWS. He can be reached on LinkedIn here: https://www.linkedin.com/in/theotzanidis?originalSubdomain=uk.

All the video games shortlisted for the 2023 Game Awards – reviewed by experts

Dec 05, 2023 05:37 am UTC| Entertainment Business

Six games have been shortlisted for the 2023 Game Awards the industrys equivalent of the Oscars. Our academics review the finalists ahead of the announcement of the winner on December 7. Marvels Spider-Man...

Six big digital trends to watch in 2022

Jan 03, 2022 12:03 pm UTC| Technology

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present. It was the year that...

Economy

EU Prepares €21B Tariff Response to Trump’s Trade Threats

The European Union is readying 21 billion worth of tariffs on U.S. goods if trade talks fail, according to Italian Foreign Minister Antonio Tajani. This move follows U.S. President Donald Trumps recent threat to impose 30%...

Trump’s Spending Bill Pressures Medicaid Insurers Amid Cost and Coverage Concerns

President Donald Trumps new spending bill, known as the One Big Beautiful Bill Act, is expected to significantly raise administrative costs for Medicaid insurers like UnitedHealthcare, CVS Healths Aetna, Centene, and...

Serbia Faces Pressure as U.S. Talks Stall on Sanctions Against Russian-Owned Oil Firm NIS

Serbias negotiations with the United States over delaying sanctions on Russian-owned oil company NIS have hit significant roadblocks, according to Serbian Mining and Energy Minister Dubravka Djedovic Handanovic. Speaking...

Sweden’s June Inflation Rises 0.5% Monthly, Hits 2.8% Annually

Swedens consumer prices rose 0.5% in June compared to May, according to final inflation figures released by Statistics Sweden (SCB) on Monday. On a year-over-year basis, the headline inflation rate reached 2.8%, reflecting...

EU, US Close to Trade Deal Amid Trump Tariff Threat

The European Union and the United States are reportedly nearing a major trade agreement, signaling progress in efforts to ease transatlantic tensions. EU Trade Commissioner Maros Sefcovic said on Monday that negotiations...

Politics

Trump’s Ukraine Envoy Kellogg Visits Kyiv for Security, Sanctions Talks

U.S. President Donald Trumps special envoy for Ukraine, Keith Kellogg, arrived in Kyiv on Monday to discuss defense cooperation and tougher sanctions against Russia. According to Andriy Yermak, head of the Ukrainian...

Albanese Urges China Collaboration on Global Steel Overcapacity During Shanghai Visit

Australian Prime Minister Anthony Albanese emphasized the need for joint action with China to tackle global steel overcapacity during a high-level meeting with business leaders in Shanghai. Speaking on Monday, Albanese...

Trump Addresses Epstein Probe Fallout, Backs FBI Deputy Bongino

President Donald Trump said Sunday he had spoken with FBI Deputy Director Dan Bongino to address tensions surrounding the Justice Departments handling of the Jeffrey Epstein investigation. Speaking to reporters, Trump...

Israeli Airstrikes Kill Children in Gaza as Ceasefire Talks Stall

At least eight Palestinians, including six children, were killed Sunday in an Israeli airstrike on a water collection point in Nuseirat refugee camp, central Gaza. According to local officials, the victims were gathering...

Trump to Send Patriot Missiles to Ukraine Amid Ongoing Conflict

U.S. President Donald Trump announced Sunday that he plans to send Patriot air defense missiles to Ukraine, signaling continued support for the war-torn nation amid its conflict with Russia. Speaking to reporters at Joint...

Science

FDA Lifts REMS Requirement for CAR-T Cell Cancer Therapies

The U.S. Food and Drug Administration (FDA) has removed the Risk Evaluation and Mitigation Strategies (REMS) requirement for all currently approved CAR-T cell therapies, a move expected to improve patient access to these...

Neuren Pharmaceuticals Surges on U.S. Patent Win for Rare Disorder Drug

Shares of Neuren Pharmaceuticals Ltd (ASX:NEU) jumped over 10% on Thursday after the company announced a key development in its rare disease pipeline. The U.S. Patent and Trademark Office has approved Neurens patent...

CDC Vaccine Review Sparks Controversy Over Thimerosal Study Citation

A presentation on thimerosal, a mercury-based vaccine preservative, set to be delivered to the CDCs advisory committee has come under scrutiny for referencing a non-existent study. The report, Thimerosal as a Vaccine...

SpaceX Starship Explodes in Texas During Test, Citing Nitrogen Tank Failure

SpaceXs Starship spacecraft exploded in a dramatic fireball during a late-night test at the companys Starbase facility in Brownsville, Texas, on June 18, 2025. The 400-foot Mars-bound rocket, a key part of Elon Musks...

NASA Astronauts Wilmore and Williams Recover After Boeing Starliner Delay

NASA astronauts Butch Wilmore and Suni Williams are steadily recovering after spending nine unexpected months aboard the International Space Station (ISS) due to issues with Boeings Starliner capsule. Initially intended...

Technology

China Approves Synopsys’ $35B Ansys Deal Amid Easing Trade Tensions

Chinas State Administration for Market Regulation (SAMR) has granted conditional approval to Synopsys (NASDAQ: SNPS) $35 billion acquisition of Ansys (NASDAQ: ANSS), removing the final major regulatory barrier for the U.S....

Stifel Lowers HubSpot Price Target to $700, Maintains Buy Ahead of Q2 Earnings

Stifel analysts have revised their price target on HubSpot Inc. (NYSE:HUBS), lowering it from $750 to $700, while reiterating a Buy rating ahead of the companys upcoming Q2 earnings report. Despite the reduced target,...

Elon Musk Proposes Tesla Shareholder Vote on xAI Investment

Elon Musk has announced that Tesla (NASDAQ: TSLA) will hold a shareholder vote on whether the electric vehicle giant should invest in his artificial intelligence startup, xAI. Responding to a question on social media, Musk...

J.P. Morgan: Generative AI Must Boost IT Workloads by 55% to Offset Cost Deflation

Generative AI is reshaping IT services, but it must drive over 55% more workload to offset significant cost deflation, according to a recent J.P. Morgan report. The brokerage estimates that large language models (LLMs) can...

Google Hires Windsurf AI Talent After OpenAI Acquisition Talks Falter

Google has hired key personnel from AI code-generation startup Windsurf, following failed acquisition talks between Windsurf and rival OpenAI. According to a Google spokesperson, Windsurf CEO Varun Mohan, co-founder...