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Theo Tzanidis

Senior Lecturer in Digital Marketing, University of the West of Scotland
Theo Tzanidis is a Senior lecturer in Digital Marketing, a School Digital Media and Communications Lead and lecturing in Digital Marketing in the School of Business & Creative industries at UWS. He is also a Member of the Industry Advisory Board of the Digital Marketing Institute. Theo had launched and led UWS M.Sc. Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.

Previously Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies. Theo has led previously digital transformation as Head of Marketing for a large construction company.

Theo is conducting research and consultancy projects in the new field of business and management (Digital Transformation) aiming to transform business by restructuring and digitising traditional business processes using novel technologies. He also works with projects that require the application of new technologies in non-business disciplines such as Health, Culture and Arts, Politics and Governance and the Third Sector. Theo Tzanidis pioneered a higher education digital transformation, using innovative new technologies. He co-Created, with Dr Matthew Frew, the accelerated and Immersive Education approach which was shortlisted for the 2018 Guardian, Herald and Pioneer Awards for the innovative application of VR/AR/Digital to embed technology and reshape how students are taught at UWS. He can be reached on LinkedIn here: https://www.linkedin.com/in/theotzanidis?originalSubdomain=uk.

All the video games shortlisted for the 2023 Game Awards – reviewed by experts

Dec 05, 2023 05:37 am UTC| Entertainment Business

Six games have been shortlisted for the 2023 Game Awards the industrys equivalent of the Oscars. Our academics review the finalists ahead of the announcement of the winner on December 7. Marvels Spider-Man...

Six big digital trends to watch in 2022

Jan 03, 2022 12:03 pm UTC| Technology

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present. It was the year that...

Economy

European Stocks Edge Higher as Bond Yields Ease

European stocks moved modestly higher on Thursday, attempting to recover from a sharp weekly sell-off as easing global bond yields and cautious Federal Reserve commentary provided some relief to risk assets. The...

India Services PMI Rises to 54.1 as Hiring Accelerates

Indias services sector expanded at a slightly faster pace in August, although weak growth in new business kept activity close to its lowest levels in more than four years, according to a private-sector survey. The HSBC...

China Services PMI Beats Forecasts as Domestic Demand Improves

Chinas services sector expanded at a faster pace in August, as stronger business activity, rising new orders and continued employment growth pointed to a modest improvement in domestic demand. The RatingDog Services PMI...

Australia Trade Surplus Beats Forecasts in July as Exports Fall

Australias trade surplus exceeded market expectations in July, although it narrowed from the previous month as exports declined faster than imports, according to data released Thursday by the Australian Bureau of...

Asian Currencies Rise as Yen Surges on BOJ Rate Hike Bets

Asian currencies strengthened against the U.S. dollar on Thursday, led by a sharp rally in the Japanese yen as traders increased bets on a Bank of Japan rate hike and remained alert to possible currency intervention....

Politics

Lula Runs Cautious Brazil Election Campaign as Bolsonaro Narrows Poll Gap

Brazilian President Luiz Inacio Lula da Silva is taking an unusually cautious approach to his re-election campaign ahead of Brazils October election, as right-wing Senator Flavio Bolsonaro closes the gap in opinion polls....

Texas Republicans Turn Against AI Data Centers as Election Backlash Grows

Texas Republicans are increasingly pushing for tougher AI data center regulations, highlighting a growing divide within the party as local opposition becomes a major issue ahead of the November elections. Texas Governor...

Pacific Islands Forum Seeks Unified Condemnation of China Missile Test

Pacific Islands Forum chair Surangel Whipps Jr. said Thursday he hopes the 18-member regional bloc can reach consensus on condemning Chinas recent ballistic missile test in the Pacific, as tensions between Beijing and...

Iran War Civilian Toll Rises After U.S. Strikes Hit Wedding

The renewed escalation of the Iran war has intensified concerns over civilian casualties after Iranian officials said 18 people were killed in the latest U.S. strikes, including four at a wedding near the Strait of Hormuz....

Maduro Seeks Dismissal of US Drug Trafficking Charges

Ousted Venezuelan President Nicolas Maduro has asked a U.S. federal judge to dismiss drug trafficking charges against him, arguing that he is protected from prosecution by head-of-state immunity. Maduros lawyer, Barry...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Deutsche Telekom Shares Rise as Elliott Pushes Against T-Mobile Merger

Deutsche Telekom shares climbed on Thursday after reports that activist investor Elliott Investment Management had accumulated a significant stake in the German telecom giant and was pushing the company to reconsider a...

Thomson Reuters C-Track Cyberattack Hits Courts Across U.S. and Canada

A Thomson Reuters unit has disclosed a cybersecurity incident involving its C-Track court case management platform, affecting court systems across 11 U.S. states, the U.S. Virgin Islands and Canada. The company detected...

ByteDance Secures $29.6 Billion Loan to Boost AI Investment

ByteDance, the Chinese technology giant behind TikTok, has secured a $29.6 billion loan as it ramps up spending on artificial intelligence and data center infrastructure, Bloomberg reported Thursday, citing people familiar...

Microsoft to Reveal Azure Revenue in Major Reporting Shake-Up

Microsoft Corporation (NASDAQ: MSFT) plans to begin reporting standalone quarterly revenue for its Azure cloud business, giving investors greater visibility into one of the technology giants fastest-growing operations. The...

MongoDB Stock Sinks 14% as Atlas Growth Misses Expectations

MongoDB (NASDAQ: MDB) shares plunged more than 14% in premarket trading Wednesday despite stronger-than-expected fiscal second-quarter 2027 results, as investors focused on the lack of growth acceleration in the companys...