Professeur de Marketing, EDHEC Business School Guergana Guintcheva, Ph.D, is Professor of Marketing and Master Business Management Programme Director at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 115,000 € consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C'Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing, Management & Avenir.
Professeur de Marketing, EDHEC Business School Guergana Guintcheva, Ph.D, is Professor of Marketing and Master Business Management Programme Director at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 115,000 € consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C'Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing, Management & Avenir.
Sessional Academic and Research Assistant, University of Newcastle Gideon Boadu completed his PhD in Education at the University of Newcastle, Australia. He also holds a Master of Education in Curriculum and Teaching and a Bachelor of Education (Hons) from the University of Cape Coast, Ghana. Gideon has teaching and research interests in history education and teacher education. Gideon is a member of the Australian Association for Research in Education and the Australian Teacher Education Association. Gideon is currently a Sessional Academic and Research Assistant at the University of Newcastle, having previously held lecturing, program director, and leadership roles in multiple higher education institutions in Ghana and Australia.
Écologue agronome, Cirad I am passionate about bringing evidence of the contribution of agro-ecology to food security, climate change adaptation and mitigation. I am an agronomist by training. I have worked five years in Mali for the Internation Crops Research Institute for the Semi-Arid tropics, where I was experimenting together with farmers on integrated soil fertility management and diversification with legume crops. I am now working with CIRAD in Zimabwe, looking at the potential of agroecological practises to contribute to reducing food insecurity, while bringing benefits for climate change adaptation and mitigation. I have significant experience in the use of crop simulation models, to help design and assess relevant cropping systems.
Chercheur au Laboratoire d'Informatique, de Robotique et de Microelectronique de Montpellier, Université de Montpellier It is very important for machines to “understand human behaviors” (recognize the motivation, emotion and cause of observed actions) and predict human behaviors, in order to interact with them. And this is not a trivial challenge because human behavior is complex and still not very well understood in neuroscience and psychology. My work integrates Neuroscience, behavioral psychology and Robotics to address this challenge. We use methods from neuroscience to develop a computational understanding of the human brain and behavior, and use this to develop intelligent and “human like” machine behavior near humans. My name is Ganesh Gowrishankar. I am a senior researcher with the le Centre national de la recherche scientifique (CNRS) in France and I work on the science of human-machine interactions (https://www.lirmm.fr/ganesh-gowrishankar/).
