Hyundai Motor Co.'s IONIQ 5 all-electric model and Tucson SUV will appear in major scenes such as dynamic stunts in Marvel film's "Spider-Man: No Way Home," coming to theaters on Dec. 15.
The South Korean carmakers signed a strategic partnership with Sony Pictures Entertainment Inc. in May of last year.
Hyundai Motor expects the series of dynamic stunts in the Spider-Man film featuring the IONIQ 5 and Tucson SUV to mesmerize the audience.
Among the various marketing programs that Hyundai Motor would be carrying out with Spider-Man is a commercial for the IONIQ 5 in collaboration with Spider-Man actor Tom Holland and director John Watts.
Hyundai also plans to host a virtual campaign via the recently launched Hyundai Mobility Adventure on metaverse platform Roblox and hold special events at Hyundai Motor Studios in Seoul and Goyang.


Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
Why have so few atrocities ever been recognised as genocide?
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Debate over H-1B visas shines spotlight on US tech worker shortages
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 



