AmorePacific Group names new company presidents

AmorePacific Group announces leadership changes in the company after appointing new chief executive officers for its holding company and AmorePacfic flagship affiliate. The South Korean beauty and cosmetics company that sells Sulwhasoo, Laneige, Mamonde, and Etude brands confirmed the appointments of the new leaders on Monday, Dec. 12.

According to The Korea Times, AmorePacific Group’s current chief, Kim Seung Hwan, has been tasked to lead the company’s AmorePacific cosmetics company. He will now be managing all of the projects under the brand.

As vacates his seat, Lee Sang Mok, the company’s executive vice president, will take over as AmorePacific Group’s CEO. He will be in charge of the firm’s overall business strategy and management.

Moreover, it was announced that Ahn Sae Hong, who has been serving as chief of the brand’s flagship cosmetics unit for the last five years, will become one of the management advisors once he retires. Korea Joongang Daily reported that Ahn resigned from his post as president of AmorePacific, but as mentioned, he will still be part of the company upon his retirement.

At any rate, the new CEO of AmorePacific, Kim Seung Hwan, is 53 years old and received his business degree at Yonsei University. He also completed graduate school at the University of Chicago.

Kim first joined the company in 2006, and at that time, he was put in charge of strategic planning and personnel affairs. At some point, he also managed AmorePacific’s business expansions overseas as well as organizational innovation.

He became the chief of the holdings company last year and made efforts to make the management constitution better despite the difficult internal and external situations in the firm.

Finally, with his new appointment, he is aiming to boost the cosmetic firm’s business efficiency and work on growth strategies not just locally but overseas too.