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Apple Inc. made a new investment and purchased the 50-year-old Swedish music label, BIS Records. The said company mainly focuses on classical music, and the tech company acquired it as part of its efforts to grow its classic music fan base.
As per CNBC, the founder of BIS Records, Robert von Bahr, agreed to sell his label to Apple to better preserve the audio quality of his classical music catalog. He also mentioned that the latter’s advanced surround-sound spatial audio technology is something he has been following with interest.
Von Bahr is a music and record producer who just turned 80 on Aug. 27. He confirmed the acquisition deal with Apple on Tuesday, Sept. 5. Once the negotiation is completed, BIS Records is set to be absorbed by Apple Music Classical and Platoon, the music distribution company also owned by the iPhone maker.
Apple Music Classical provides classical music streaming services, just launched in late March. On the other hand, Apple purchased Platoon in 2018 for an undisclosed amount. Subscribers of Apple Music can enjoy these offerings for free.
“After much careful consideration, and having just turned 80, I am excited to announce the rather momentous news that we have made the decision to become part of the Apple family,” Robert von Bahr said in a statement. “We thought long and hard on how to maintain and build upon our prestigious history and looked for a partner who would further our mission, as well as an increased global platform to bring classical music to new audiences all over the world and Apple, with its own storied history of innovation and love of music, is the ideal home to usher in the next era of classical.”
He added, “As proud as I am of this milestone, I am even more proud of the fact that the entire personnel of BIS, including me, have been retained. We all look forward to a future, filled with new music and artists in golden sound from this increased force in classical music.”
Photo by: Keming Tan/Unsplash
