Alfa Romeo's ties with a few Chinese companies, like dairy brand AMX, Zhou's arrival has not brought the team the sponsorship windfall it had hoped for.
Starbucks CEO Howard Schultz revealed that they have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative ways.
The agreement will see the UFC collaborate with Amazon Merch on Demand to launch a new range of merchandise, featuring a host of original designs.
Tata Motors agreed to purchase Ford Motor's production plant for its own auto manufacturing business.
The NFL has 16 franchises worth at least $4 billion, way more than the four in the MLB, and three in the National Basketball Association.
Puma and Coca-Cola are collaborating to celebrate their long heritage through a nostalgic collection.
The investment in 15 Seconds of Fame is a continuation of the NBA's commitment to embracing innovation and new technology.
Hyundai Motor and its Indian affiliate have charged HGM, the Indian arm of South Korean knockoff car maker Global Motors, of improperly utilizing the name "Hyundai" and the automaker's emblem.
Inspired by AC Milan's seven European titles and iconic Rossoneri white kits, the new shirt is now on sale
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
The privately funded redevelopment of Rogers Centre will modernize fan experiences and enhance player facilities.
Pfizer buys Global Blood to have another source that will increase its annual profits as a slowdown in COVID medicine demand is expected.
Atletico Madrid makes considerable progress with various brands in stadium naming rights search
Spanish soccer giants Atletico Madrid made 'considerable progress' with various brands over a new naming rights partnership for the club’s stadium, with financial services company Allianz among the brands linked to a deal.
However, none has come to fruition so far.
Allianz already owns the naming rights to the stadiums of German champions Bayern Munich and Italian heavyweights Juventus, while snapping up the naming rights for the redeveloped sports stadium at Sydney’s Moore Park in March.
Atletico’s previous stadium naming rights deal with Chinese conglomerate the Wanda Group, reportedly worth US$52.6 million, expired at the end of the season. The firm had been the venue’s naming rights partner since it opened in 2017. The deal equated to US$10.5 million per season.
Atletico has renewed their sleeve sponsorship agreement with South Korean automotive manufacturer Hyundai for the 2022/23 campaign. The pair have been partners since 2018.