BLKBOX Enters Agreement with Decathlon Capital for Growth Financing

New York, NY, Jan. 03, 2018 -- Boutique creative agency BLKBOX has closed a seven-figure financing package with Decathlon Capital Partners that will enable development of its groundbreaking Quantum marketing analytics platform and expand its growing roster of blue-chip clients.

Leveraging the latest machine learning and artificial intelligence algorithms, Quantum is a unified brand analytics platform that delivers better decisions and higher ROI on marketing dollars. The patent-pending platform filters out low-value metrics and meshes a mix of first and third-party data with proprietary measures to help clients solve for specific outcomes that are proven drivers of business results.

“Current approaches to marketing insights are either channeled against specific touch points, aren’t mapped to the client’s operating model, or are expensive, one-off projects with long lead times,” explained Keenan Beasley, co-founder of BLKBOX.  “Quantum changes all that with a scalable, cloud-based solution that identifies what marketing activities actually contributed to brand growth or decline, and then helps decision makers understand why.”

“More data was created in 2017 than in the previous 5,000 years of humanity, yet only 0.5% is being analyzed for decision-making,” added co-founder Dionna McPhatter. “Quantum is the first comprehensive solution to properly evaluate the value of marketing activities. Working with Decathlon gives us the resources necessary to bring this extraordinary platform to market in 2018.”         

“BLKBOX is disrupting the status quo in its industry,” said Decathlon Capital’s John Borchers. “It’s precisely the kind of firm with which we enjoy partnering because our flexible capital solutions deliver the resources needed without equity dilution or loss of control. We’re looking forward to being a part of the BLKBOX story going forward.”

About Decathlon Capital Partners

Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at www.decathloncapital.com.

About BLKBOX

Founded by two West Point graduates each armed with more than a decade of experience in client-side Fortune 500 companies, BLKBOX is redefining the definition of a full-service creative agency. Bringing unparalleled predictive analytics and cultural relevance to the millennial generation, the company delivers dynamic data-driven solutions to some of the largest consumer brands in the world. Visit www.weareblkbox.com for more information.

Media Contact:
Keenan Beasley
Managing Partner
917.935.6201