Coca-Cola, 8 others to reduce sugar in products sold in Switzerland

Coca-Cola and eight other sugary drink makers, including Rivella and Ramseier, signed an agreement to cut the sugar content of the products they sell in Switzerland by 10% between now and the end of 2024, under pressure from the government and health sector.

Although not legally binding, the Swiss agreement hailed the agreement as progress.

Drinks account for over 38 percent of the added sugars in the food and beverages consumed in Switzerland.

Over 100 grams of sugar are consumed daily on average by Swiss citizens, which is twice the amount advised by the World Health Organization.

Consuming too much sugar raises your risk of developing diabetes, obesity, and cardiovascular disease, which are the top killers in Switzerland. Nonetheless, it is difficult to stop and addictive.