Coca-Cola is releasing a new limited-edition flavor, Move, beginning February 20 in the US and Canada in collaboration with Grammy-award winning singer Rosalía.
Move comes in full-sugar and zero-sugar variants and will cost as much as a regular Coke but doesn’t have a traditional flavor and is supposed to represent a mood or idea, in this case, transformation.
According to Coca-Cola CEO James Quincey, while Move is not a variant that will last forever, the drink is more engaging and interesting than a flavor, such as Coke with vanilla.
He added that they’re testing boundaries in engaging with consumers.
As part of the partnership, Rosalía is releasing a new single and video to go with Coca-Cola Move.
The Spanish musician has won critical acclaim internationally, and went on her first world tour in 2022.


Oil Prices Surge as U.S.-Iran Conflict Threatens Global Supply
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Annie Altman Amends Sexual Abuse Lawsuit Against OpenAI CEO Sam Altman
Why have so few atrocities ever been recognised as genocide?
March 2025 Jobs Report: Strong Headline Numbers Hide Deeper Economic Concerns
Japan Signals Readiness to Intervene as Yen Weakens Toward 160 Per Dollar
The Beauty Beneath the Expressway: A Journey from Self to Service
Luxury Car Sales in the Middle East Take a Hit Amid Iran War
Cathay Pacific Holds Firm on Flight Capacity Amid Middle East Conflict and Rising Fuel Costs
What’s the difference between baking powder and baking soda? It’s subtle, but significant
Tesla Q1 2026 Deliveries Miss Estimates as AI Strategy Takes Center Stage
Bank of Japan Warns of Regional Economic Risks Amid Middle East Conflict and Rising Oil Prices
RBC Capital: European Medtech Firms Show Minimal Middle East and Energy Risk Exposure
India's Services Sector Growth Slows to 14-Month Low in March Amid Rising Costs
Disaster or digital spectacle? The dangers of using floods to create social media content
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 



