California is considering making gender-neutral toy aisles compulsory in its department stores, and impose fines of $250 to $500 on stores that do not comply, starting in January 2024
While the bill will not prohibit separate areas for girls and boys, it would mandate putting up a place where dolls and toy soldiers sit side-by-side without gender recommendation.
California assembly member Evan Low, who drafted the bill, said children should not be stigmatized and placed in a box by dictating what they should like based on outdated gender stereotypes.
Low added that the regulations would also apply to pacifiers and feeding equipment.
The bill would only apply to department stores that employ over 500 people.
Supporters of the bill say it would help address unjustified price differential, as products marketed to girls are often more expensive than those aimed at boys, even if the items are identical.
But those against the bill argue that the government has no business dictating stores how they should display their goods and that parents would find it easier to choose if items are clearly labeled.
The bill is set for final reading in the state's lower house, before landing on the desk of Governor Gavin Newsom.
Sensitivity to gender issues has grown in recent years across the west, and particularly in the US.
Among toymakers aiming to promote gender equality and inclusion is Hasbro, which announced that its Mr. Potato Head brand would be known simply as "Potato Head."


China Home Prices Fall Again in June Despite Slower Pace of Decline
Wolfspeed Sues Navitas Over GaN and SiC Patent Infringement
ICC Says Darfur War Crimes Probe Reaches Breakthrough in Sudan Investigation
Asian Stocks Rally as Cooling U.S. Inflation Boosts Fed Rate Cut Hopes
US-Iran Strikes Escalate as Strait of Hormuz Crisis Pushes Oil Prices Higher
Trinidad Businessman Dominic Hadeed Appeals Detention Over Alleged Assassination Plot
Trump Administration Sues Maryland Over Alleged Sanctuary Immigration Policies
Dollar Eases as Middle East Conflict, Fed Outlook and Japan Pension Policy Drive FX Markets
In a rebuke to Trump, the Supreme Court rules that birthright citizenship is the law of the land
South Korea Central Bank Set to Raise Interest Rates as Inflation Stays Elevated
Gold Prices Fall as US-Iran Conflict, Rising Oil Prices Fuel Fed Rate Concerns
US Judge Seeks Explanation for DOJ’s Decision to Drop Gautam Adani Bribery Case
China Q2 2026 GDP Misses Forecast as Weak Domestic Demand Offsets Export Strength
China Trade Surplus Hits $125.6 Billion as June Exports, Imports Smash Forecasts
BOJ May Raise Japan Growth Forecast While Keeping Focus on Inflation Risks
Australian Business Conditions Hold Steady as Easing Cost Pressures Face New Oil Price Risks 



