SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Anta Sports Expands Global Footprint With Strategic Puma Stake 
Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Samsung Electronics Shares Jump on HBM4 Mass Production Report 
Sam Altman Reaffirms OpenAI’s Long-Term Commitment to NVIDIA Amid Chip Report 
Instagram Outage Disrupts Thousands of U.S. Users 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Nvidia Confirms Major OpenAI Investment Amid AI Funding Race 
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate 
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Gone are the days when Facebook and Instagram feeds were only filled with the latest updates from friends, family, or favorite pages. These major social media platforms, both owned by Meta, have been showing content based on AI recommendations. And CEO Mark Zuckerberg recently said people could expect to see more posts from people or pages they do not follow.
During Meta’s Q2 2022 earnings call on Wednesday, Zuckerberg noted that AI is one of the two “technological waves” that influence Meta’s businesses at the moment. He said having more AI-recommended content displayed on Instagram and Facebook feeds has been one of the “main transformations” in Meta’s businesses, and confirmed that this should increase over time.
Facebook and Instagram users may have noticed the presence of more “suggested” content on their feeds. This is where they find posts from people, pages, and groups they do not even follow on the said platforms. Zuckerberg said about 15 percent of the content displayed on Facebook feeds is recommended by AI. Instagram feeds, on the other hand, show “a little more than” that 15 percent. “And we expect these numbers to more than double by the end of next year,” Zuckerberg noted (transcription via Motley Fool).
With the growing portion of Instagram and Facebook feeds composed of AI-recommended posts, Zuckerberg said the growth in Reels engagement on both platforms has been significant as well. “This quarter, we saw a more than 30% increase in the time that people spent engaging with Reels across Facebook and Instagram,” the Meta CEO said. “After launching a new large AI model for recommendations, we saw a 15% increase in watch time in the Reels video player on Facebook alone.”
Meta’s trajectory in making posts recommended using AI, especially applied on Reels, more visible on Facebook and Instagram will likely invite more criticisms from regular users and even A-list celebrities as time goes on. But it is worth noting that both platforms have previously introduced new options for users to revert to a feed with posts displayed in chronological order.
On the Instagram app, people can enable the “Following” feed for a chronological timeline of posts from their friends and pages they follow. Zuckerberg has recently announced a similar feature for Facebook.
