JD.com to Launch U.S. Fashion Mall at New York Fashion Week

NEW YORK, Feb. 15, 2016 -- JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, today announced the launch of its U.S. Fashion Mall, a new online destination on JD.com where increasingly fashion-conscious Chinese shoppers can find a range of authentic, high-quality apparel and accessories from top U.S. designers and companies.  The official launch will take place Wednesday evening, February 17, as part of the company’s JD Fashion Runway Show, an event highlighting five China-based designers at New York’s Pier 59 Studios during New York Fashion Week.

The new U.S. Fashion Mall, which features categories including apparel, shoes, sportswear, accessories and luggage, will highlight a range of brands including Calvin Klein, GUESS, Paul Frank, Under Armour and Nine West, among many others. Featured accessory and footwear brands include Converse, New Balance, Reebok, Steve Madden, Vans and more. U.S. Fashion Mall is expected to become the platform of choice for American brands looking to make their items available quickly and easily to a highly receptive, large and fast-growing audience of Chinese fashion shoppers.

The JD Fashion Runway Show roster includes emerging talents Chi Zhang, who previously collaborated with Marvel Comics and exemplifies a bold “made in China” spirit to the world; Alicia Lee, the Beijing-based designer whose creations embrace a global contemporary urban lifestyle; Gioia Pan, who hails from Taiwan and is known as the “Queen of Knits”; Ruiping Guo, whose mastery of the venerable tradition of fine needlework and exquisite detail sets her apart; and the Shanghai-based Australian soccer star Tim Cahill, who transforms comfortable sportswear into a designer fashion brand.  Designers were selected through a highly competitive process and a review of new fashion creations that would support the chosen "New Romantic" theme. Pre-sales for some of the collections shown on the runway will be available on February 17 on JD.com.

“International fashion and apparel is a key strategic focus for us this year, as more stylish Chinese consumers come online and look to JD.com for premium apparel,” said Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit. “That’s because our 132 million upwardly mobile customers in China are showing a growing interest in this category and they want a one-stop destination where they can buy the latest items from a site that places a premium on authenticity and never tolerates counterfeits.” 

(Note: International brands interested in reaching JD.com's 132 million-plus customers can contact JD.com at [email protected])

About JD.com, Inc

JD.com, Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 196 warehouses in 46 cities, and in total 4,760 delivery stations and pickup stations in 2,266 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.

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