Last Minute Valentine’s Day Gifting Sucks, But Jolly Rancher Candy is Here To Save the Day With New Jewelry Line

HERSHEY, Pa., Feb. 12, 2018 -- Oh no!  Valentine’s Day is just two days away and many gift givers still don’t have a token of affection for their significant other.  That sucks!   Knowing lots of Valentine’s Day shopping happens last minute, whether for a significant other, a friend, or a family member, Jolly Rancher hard candy coupled up with National Design Award Winner Mary Ping and Fabrice Covelli to design a long-lasting gift for fans – its own jewelry line.  The brand will be listening via social media to rescue gift givers in this “sucky situation.”

Jolly Rancher brand partnered with National Design Award Winner, Mary Ping, and Fabrice Voelli to design an absurd jewelry line for those looking for a last-minute gift this Valentine’s Day. Fans can enter to win a piece of the collection Feb. 12 – Feb. 13 via a social media sweepstakes. The collection is made with faux Jolly Rancher candy gems and includes necklaces, rings, earrings and bracelets that come in all five Jolly Rancher colors/flavors.

In collaboration with the Jolly Rancher brand, Ping and Covelli leveraged the unique hard candy design to create an absurd collection of iconic embellishments, made to look like candy from the “rarest plastic on earth.” From necklaces and bracelets to rings and earrings, each piece in the set features a big faux Jolly Rancher hard candy gem that is everything a Valentine’s Day gift should be: big, a bit cliché and sparkly.

“Buying a gift for your Valentine sucks… Especially when Valentine’s Day is right around the corner, and, well, you forgot. While diamonds might last forever, Jolly Rancher hard candy is long-lasting, too,” Erik Falck, Sr. Brand Manager, Jolly Rancher. “We’re here to rescue our loyal fans from the suckiest of situations – trying to find ‘the’ gift for a loved one only days before Valentine’s Day.”

From 9:00 a.m. (ET) today until 4:00 p.m. (ET) on Tuesday, Feb. 13, fans who share their personal Valentine’s gift-giving nightmares from past relationships – whether given or received –  by tweeting @Jolly_Rancher and using the hashtags #ValentinesDaySucks and #Sweepstakes will have a chance to win a custom-designed, special edition, Jolly Rancher jewelry piece – a bright, shiny, fun solution to their last-minute gift-giving conundrum.* 

To learn more, follow us on Instagram, Twitter and Facebook for more information.

*NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open only to legal U.S. residents residing in the United States and the District of Columbia (excluding Alaska and Hawaii), who are 18 years of age or older at time of entry. Void in Puerto Rico and where prohibited. The Sweepstakes ends 2/13/18 at 4:00 p.m. ET.  Odds of winning depend on the number of eligible Plays received. Visit https://vdaysucks.tumblr.com/ for full Official Rules. Sponsor: The Hershey Company.

About The Hershey Company
The Hershey Company (NYSE:HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact:
The Hershey Company
Lauren Aardewijn | 717-534-7143 | [email protected]

Zeno Group
Meghan Edwards | 312-396-9712| [email protected]

Photos accompanying this announcement are available at

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