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Logitech expands retail reach in Singapore with Watsons rollout

Logitech’s K380 Multi-Device Bluetooth Keyboard and Pebble Wireless Mouse M350.

Logitech and Watsons are collaborating to sell lifestyle and technology items in-store throughout Singapore.

Watsons will sell Logitech’s K380 Multi-Device Bluetooth Keyboard, Pebble Wireless Mouse M350, Lift Vertical Ergonomic Mouse, POP Wireless Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones at 28 locations in Singapore and online.

The deal with Watsons is expected to strengthen Logitech’s lifestyle and ergonomic products, which will be shown alongside beauty and wellness products.

According to Bernard Chow, head of the cluster for Singapore, Malaysia, and the Philippines, with Logitech, in a world where technology products have become integral to everyday lives, they have evolved from a tech brand to a lifestyle brand.

He added that when a recent insight study revealed that about one in two respondents from Singapore was interested in purchasing audio and video technology, they expanded their touchpoints and channels innovatively in the retail space.”

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