Mom's Touch Opening Its First Pop-up Store in Japan

Mom’s Touch is a leading chicken burger chain in South Korea, and it will now introduce its food brand in Japan. The company is set to launch its first overseas pop-up store there and picked Tokyo for the location.

As this is only a pop-up outlet, Mom's Touch will only sell ten items that are considered favorites of customers. Most certainly, the chain’s signature chicken burger will be available in Tokyo’s busy city of Shibuya.

Opening Date and Other Details of the Pop-up Store

Mom’s Touch is planning to open the store named Mom’s Touch Tokyo on Oct. 20. The shop will remain open for just three weeks, so people must immediately grab their chance to taste the popular Korean burger once it starts operation.

Korea Joongang Daily reported that this is the first Mom’s Touch pop-up outside of South Korea. In its home base, the brand already has around 1,400 locations across the country. It has expanded its reach and recently opened a branch in Mongolia and Thailand. The company has three stores in the United States as well.

The Upcoming Store in Japan

According to The Korea Economic Daily, Mom’s Touch Tokyo is opening using the theme: “WOW Taste, MOM's touch.” It chose this concept as the company wants to show the vitality encapsulated by the “WOW” expression. Aside from this, when the letters in the word “MOM” are inverted, they can also read as “WOW.”

In any case, the pop-up will occupy a 4-story space where each floor level will have a different function to offer an immersive Mom’s Touch experience. The ground floor will offer culinary cravings, while the next three upper floors will have the dining area, store for merchandise, and photo zones.

“Japan, a leading market in the food service industry, holds significance as it can be a test bed where we can evaluate our business’ overseas and long-term competitiveness,” the spokesperson of Mom’s Touch said. “The Japanese customers are particularly discerning when it comes to taste and quality, and with the interest toward Korea increasing as of late, we are expecting a positive response.”

Photo by: Mom’s Touch Website