NFT: Allink to introduce NFT membership in 7-Eleven stores
Allink, a Near Field Communication (NFC) tag-based information transfer solution provider, revealed it would be debuting an NFT membership service in 7-Eleven Korea's retail outlets. The company has teamed up with Kakao’s Klaytn and Ground X for this project.
According to The Korea Times, customers who own 7-Eleven NFTs that are stored in a Klip digital wallet are set to receive Klay coins as a reward every time they pay using the convenience store’s mobile app. Users must simply tap Allink's in-store tag to get their rewards.
It was said that the Allink NFT membership at 7-Eleven is likely the first in the world. This may be the first application of real-time information from tagging by an in-store NFT membership service.
7-Eleven Korea’s head of digital innovation, Koo In Hwe, said that their convenience store brand has been launching various digital innovations to attract more customers and make them visit more often. He said that this strategy is not only to drive in customers but to make shopping more convenient for them as well.
“We are introducing various digital innovations to make our customer visits more convenient and engaging,” he said. "Our customers will enjoy a new and improved membership experience, including rich rewards, befitting of the web 3.0 era."
In any case, Korea’s Prestock News reported that Ground X’s spokesperson said that aside from its partnership with Allink, it will keep on collaborating with diverse partners to offer its services to a broader range of businesses. In addition, it wants more users to experience the security, convenience, expandability, and overall value of using the Klip virtual wallet.
Meanwhile, the NFT membership service being offered at 7-Eleven is said to be expected to open doors to a more diverse use of the system through expansion of the service, including offline transactions to in-site payments, while also adopting the "Pay to Earn" concept.
"The future of blockchain technology lies in extending services from the virtual world to the physical one," Allink’s chief strategy officer, William Wooseok Jang, said in a statement. "Following the launch of the world's first real-time in-store NFT membership service, we will continue to enable other blockchain-based technologies to rapidly expand into in-person services."